Campus 10178 ESMT Berlin

Social media strategies have become increasingly important for businesses, as they offer the opportunity to engage with younger audiences, particularly Gen Z, in a deeply human-centered way. Authentic storytelling plays a pivotal role in this process, allowing businesses to create meaningful connections and transform customer experiences.
In episode 31 of Campus 10178, the ESMT Berlin business podcast, host Tammi L. Coles speaks with Johanna Rüdiger, head of social media strategy in the culture and documentaries department at Deutsche Welle. Rüdiger's unique journey from traditional journalism to social media strategist highlights the evolving landscape of digital storytelling and its impact on businesses and journalism.
Rüdiger shares her insights on engaging Gen Z through authentic storytelling, emphasizing the importance of understanding their unique interests and online habits. The conversation explores the role of social media platforms like TikTok and Instagram in shaping digital storytelling and the future of business communication.
Listeners will gain valuable insights into adapting to social media trends, fostering brand loyalty, and strengthening connections with younger audiences. Rüdiger also offers practical advice for journalists, content creators, and businesses on creating authentic content that resonates with Gen Z.
Connect with Johanna Rüdiger and Deutsche Welle's social media channels to stay updated on the latest trends in digital storytelling and social media strategies.
Guest contact information
Johanna Rüdiger
Head of Social Media Strategy, Culture and Documentaries Department
Deutsche Welle
LinkedIn: www.linkedin.com/in/johanna-rüdiger-17bb01169
Instagram: www.instagram.com/johannarudiger
TikTok: www.tiktok.com/@johannaruediger
 
About Campus 10178
Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.
 

On Monday, March 4, ESMT proudly unveiled a vibrant update to its brand identity, marking a significant milestone more than two decades after our school’s inception. This refreshing transformation includes a new logo, tagline, and color scheme that reflect our progressive outlook while paying homage to our roots in Berlin’s history.
In the latest episode of Campus 10178 podcast, guests Jeanne M. Gaebler, deputy director of corporate communications at ESMT, and Andy McLane, creative director of Anything is Possible, detail the unique risks and opportunities of rebranding ESMT. They discuss what the new tagline, “Business as Unusual,” reflects of ESMT’s future focus, and the process by which the new corporate identity was developed. Following on extensive collaboration with and listening to key stakeholders, including faculty, alumni, and students, the two share lessons about the importance of asking the right questions, being open to different ideas, and building trust with creative partners.
Guests contact information
Jeanne M. Gaebler
Deputy Director, Corporate Communications
ESMT Berlin
Email: jeanne.gaebler@esmt.org
LinkedIn: https://www.linkedin.com/in/jeanne-m-gaebler-3a160aa0 

Andy McLane
Creative Director
Anything is Possible (AIP Media)
Email: andy@aip.media 
LinkedIn: https://www.linkedin.com/in/andymclane 
About Campus 10178
Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.

In this episode of Campus 10178, host Tammi L. Coles sits down with Dr. Oshin Behl, a clinician turned MedTech innovator and venture manager at ESMT Berlin’s DEEP Institute and Creative Destruction Lab (CDL). Dr. Behl discusses her transition from medical practice to MedTech, highlighting her passion for developing patient-centric products in the healthcare technology sector.
Dr. Behl shares her role in nurturing deep tech innovations at ESMT Berlin, particularly through the CDL program, which aims to bridge the gap between deep tech innovation and commercial success in the MedTech field. She emphasizes the importance of deep tech, including MedTech and digital health, in advancing patient care.
The podcast sheds light on Berlin's role as a vibrant hub for MedTech and biotech innovation. Dr. Behl credits Berlin’s unique combination of creative thinking and institutional support for its emergence as a leader in this field. She also recounts her experiences and observations from the MedTech World Summit, particularly noting the emerging trends in surgical MedTech and AI’s application in healthcare.
For ESMT students and emerging MedTech entrepreneurs, Dr. Behl provides insights into engaging with CDL and navigating the MedTech landscape. She highlights the importance of patient-centricity in MedTech development and the increasing involvement of clinicians in ensuring that patient needs are a core focus of product development.
Guest contact information
Dr. Oshin Behl, Venture Manager
DEEP Institute for Deep Tech Innovation
Creative Destruction Lab
ESMT Berlin
LinkedIn: https://www.linkedin.com/in/oshinbehl/ Email: oshin.behl@esmt.org DEEP: https://esmt.berlin/faculty-research/institutes/deep-institute-deep-tech-innovation  About Campus 10178
Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.
 

Inclusive language aims to welcome and respect all individuals by avoiding expressions that marginalize or stereotype. It goes beyond gender, including considerations of race, religion, age, disability, sexual orientation, and socioeconomic status, among others. The gaming industry, which connects people worldwide, faces unique challenges in implementing inclusive language across diverse cultures and languages. This matters profoundly, as the right words can make all gamers feel included, while the wrong ones can alienate or offend.
In this podcast episode, Campus 10178 host Tammi L. Coles interviews Amanda Hawthorne, the inclusive language lead at EA (Electronic Arts). Hawthorne details EA’s inclusive language initiatives and how such efforts are, ultimately, ensuring that players feel welcome and seen.
On the podcast, Hawthorne discusses the challenges of implementing inclusive language in different languages for global audiences and the importance of collaboration with subject matter experts from marginalized communities. She highlights the need for commitment from company executives and the gaming industry to prioritize inclusive language. Hawthorne also shares that EA has developed inclusive language guidelines and offers an inclusive language course internally. She emphasizes the importance of making inclusive language efforts permanent, visible, and resourced.
Guest contact information
Amanda Hawthorne
Inclusive Language Lead
EA - Electronic Arts
LinkedIn: https://www.linkedin.com/in/amandahawthorneea/ 
Email: ahawthorne@ea.com 


About Campus 10178
Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.
 

Recognizing and elevating the work of women of color is vital in an entrepreneurial landscape where equity is paramount. This is far from today's reality. Because of race and gender, founders who are women of color often face significant barriers, including poor representation and limited access to funding in investment circles. Creating supportive networks that can help these founders navigate these obstacles is essential for building an inclusive entrepreneurship ecosystem. 
In episode 27 of Campus 10178, the ESMT business podcast, host Tammi L. Coles interviews Alina Bassi, co-founder and CEO of Kleiderly and one of the three women who established Founderland, a groundbreaking nonprofit organization that supports women of color entrepreneurs across Europe. In this episode, they discuss the importance of diversity in entrepreneurship, the creation of Founderland, and the unique challenges faced by women of color entrepreneurs.
Throughout the conversation, Bassi shares insights from her journey as a migrant and entrepreneur in Berlin. She speaks about how Founderland was established to address the lack of representation and access to resources for women of color entrepreneurs that she and her co-founders experienced. The episode also explores Founderland’s key initiatives, such as their investor readiness accelerator “Compass,” the publication of their “Rise and Thrive” report, as well as programs that equip Founderland members with the skills to prepare compelling pitches and negotiate effectively with investors. Bassi shares her vision of a future in which women of color reshape the image of who founders are and can be.
 
Guest contact information
Alina Bassi
CEO, Kleiderly
Managing director, Founderland
Website: https://www.founderland.org
LinkedIn: https://www.linkedin.com/in/alinabassi
Instagram: https://www.instagram.com/founderland_/
Rise & Thrive: An intersectional exploration of the experience of women of color founders https://report.founderland.org/
 
About Campus 10178
Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.
 

In the fast-paced world of artificial intelligence, uncovering the hidden biases and pitfalls that can perpetuate inequalities is crucial for equity and justice. AI research conducted and published by individuals who are not part of marginalized communities can set back decades of progress in diversity, equity, and inclusion. Examples, such as the deadnaming and misgendering phenomenon faced by trans scholars, highlight the need for change in AI academic spaces. Iinvolving LGBTIQ+ persons and other marginalized communities in the development and deployment of AI can ensure that it serves their interests. 

In episode 26 of Campus 10178, the ESMT business podcast, host Tammi L. Coles (she/her) welcomes Arjun Subramonian (they/them), a computer science PhD student at UCLA and a member of Queer in AI. The episode delves into the intersection of AI, queer and gender identities, and the digital rights of marginalized communities. Subramonian sheds light on the biases and challenges faced by LGBTIQ+ and BIPOC persons and other communities underrepresented in AI development and deployment. The conversation explores the role of large language models like ChatGPT, research that shows the value of intersectional and inclusive approaches to challenging AI bias, and the importance of grassroots organizations and student activism in ensuring an AI future that serves all. 
Guest contact information
Arjun Subramonian
Computer Science PhD Student at UCLA
Arjun's website: https://arjunsubramonian.github.io/
Links
Queer in AI https://www.queerinai.com/
Black in AI https://blackinai.github.io/#/
Indigenous in AI https://indigenousinai.org/
LatinX in AI https://www.latinxinai.org/
Algorithmic Justice League https://www.ajl.org/
Distributed AI Research Institute https://www.dair-institute.org/
About Campus 10178
Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.