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Where real, expert clients come to share real life experience and insight from the world of B2B marketing: The challenges, the changes, and the unchanging truths; the opportunities, the trends, and the reality of tech and digital transformation; and, of course, the inside story on agencies (good, bad, and vanilla). Find out how to find one, hire one, fire one, and build a successful relationship with one. Welcome to global B2B marketing from the people with the real know-how. Welcome to ClientSide with Fox Agency.

ClientSide Fox Agency

    • Wirtschaft

Where real, expert clients come to share real life experience and insight from the world of B2B marketing: The challenges, the changes, and the unchanging truths; the opportunities, the trends, and the reality of tech and digital transformation; and, of course, the inside story on agencies (good, bad, and vanilla). Find out how to find one, hire one, fire one, and build a successful relationship with one. Welcome to global B2B marketing from the people with the real know-how. Welcome to ClientSide with Fox Agency.

    Krista Sande-Kerback on IBM's bet on intelligent automation

    Krista Sande-Kerback on IBM's bet on intelligent automation

    Krista Sande-Kerback is Senior Product Marketing Manager for IBM’s Automation portfolio, focused on Robotic Process Automation, or RPA. 
    She leads IBM’s marketing efforts in support of IBM’s 2020 acquisition of Brazilian RPA provider WDG Automation and owns IBM’s RPA message globally.
    We discuss:
    What Robotic Process Automation is and the uses for itHow RPA can be used for social goodHow to approach the challenge of growing awarenessThe importance of having an understanding of new/innovative tech

    • 19 Min.
    Ruben Bell on Vodafone's investment in digital

    Ruben Bell on Vodafone's investment in digital

    Ruben Bell is responsible for executing digital strategy for one of the UK's biggest tech businesses, Vodafone. 
    He is focused on executing a digital strategy and value-focused change within a Scaled Agile environment. Ruben is an experienced change management specialist passionate about delivering sustainable transformations that make a real difference. 
    We discuss:
    How Vodafone has transformed over the last few yearsKeeping up with demand from consumers and employeesWhat a world-class employee experience looks likeImproving employee experience with digital

    • 28 Min.
    Amy Webb unpacks the future of technology

    Amy Webb unpacks the future of technology

    Amy Webb is an American futurist, author and founder and CEO of the Future Today Institute. She is the author of several best-selling books such as 'The Signals Are Talking', 'The Big Nine' and her new book 'The Genesis Machine'. 
    She is an adjunct assistant professor at New York University's Stern School of Business, a nonresident senior fellow at Atlantic Council, and was a 2014–15 Visiting Nieman Fellow at Harvard University.
    We discuss:
    What the future of technology looks likeHow Synthetic biology will revolutionize life as we know itDistinguishing real trends from the merely trendyHow to think like a futurist

    • 30 Min.
    Jan Kämpfer on the new age of sales and marketing

    Jan Kämpfer on the new age of sales and marketing

    Jan Kämpfer is the Marketing Director for Panasonic Connect Europe. 
    Jan grows business by building high-performing marketing teams that deliver a real pipeline for sales. 
    Panasonic Connect Europe is a new business within the group which leads the B2B solutions business. The company’s name change reflects the goal to "connect" their customers’ operations to a better future.
    We discuss:
    How he drives growth for Panasonic's brandHow sales and BD has changed over the last 2 yearsThe role Ai plays in their sales and marketing approachBudgeting towards performance marketing vs brand building

    • 25 Min.
    Tania Jones on India, technology and high fashion

    Tania Jones on India, technology and high fashion

    Tania Jones is a Community and Global Talent Partner at FARFETCH. She is a passionate community builder and worked with several leading global brands across building teams, excellent customer service, facility operations, scaling business and marketing strategy. 
    FARFETCH is the leading global platform for the luxury fashion industry. Their mission is to be the global platform for luxury fashion, connecting creators, curators and consumers
    We discuss:
    The role and responsibilities of a community and global talent partnerFactors that have contributed to the tech boom in IndiaHow to keep and incentivises talented peopleHow FARFETCH approaches diversity and inclusion

    • 27 Min.
    Locky Wright discusses the e-skin revolution in robotics

    Locky Wright discusses the e-skin revolution in robotics

    Locky Wright is the Commercial Lead at Touchlab, one of the most exciting startups of the past decade. 
    Touchlab manufactures e-skin thinner than human skin which can be wrapped around hard or soft surfaces to sense pressure and location in real-time. 
    Locky is responsible for sales and marketing, finding and onboarding new large-scale clients and developing the VC fundraising strategy. 
    We discuss:
    Who Touchlab are and the problems they solve for customersThe innovation Touchlab is bringing to the marketWhere the biggest market opportunities are currentlyThe most exciting applications for Touchlab

    • 26 Min.

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