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    Communication Lab 7: confessions of a media manipulator

    Communication Lab 7: confessions of a media manipulator

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    Our guest in this special episode of Communication Lab is Ryan Holiday, who dropped out of college at the age of 19 and went on to become global marketing director of American Apparel while still in his early 20s.

    A sometimes secretive figure, he's been behind major publicity coups, including orchestrating a fake smear campaign for one of his own clients - the controversial American author Tucker Max.

    With no budget, and in under two weeks, he secured coverage in everything from the Chicago Tribune to the Washington Post. All of which is covered in his new book, Trust me, I'm lying - confessions of a media manipulator.

    In this hard-hitting exclusive interview, he reveals why he's finally stepping out from the shadows.

    Further reading
    The internal league table of page views for each Gawker.com blogger is at www.gawker.com/stats

    For more on Ryan, to www.ryanholiday.net
    The website for the book itself is here: www.trustmeimlying.com

    Read the August 2012 e-bulletin

    • 36 Min.
    Communication Lab 7: cold emails

    Communication Lab 7: cold emails

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    35 minutes

    How do you approach new business in an era when cold calls rarely reach decision-makers and everyone's on the guard against spam? Guest Bryan Kreuzberger, the founder of Breakthrough Email, shares his formula for writing an email that the recipient will both open and act on.

    Plus: how words can rewire your brain, and the power of focus and rapt attention.

    Further reading

    Hear something you want to know more about? Here are some useful links:

    Bryan's website is Breakthrough Email, where you can see him talking more about his technique, or you can download his PDF guide here.

    The three books mentioned are:
    • Words Can Change Your Brain by Andrew Newberg and Mark Robert Waldman
    • The Happiness Advantage by Shawn Achor
    • Rapt: Attention and the Focused Life by Winifred Gallagher.
    You can try the selective attention test that Rob refers to, with the basketball, here on YouTube.

    And here's the Harvard Business Review article, The Unimportance of Practically Everything.

    What did you make of  the podcast?  Are you thinking of trying out Bryan's tips? Share your thoughts in the comment field below, or by tweeting Bryan (@bryankreuz), Rob (@Robert_Ashton), Andy (@doctorpod) and Emphasis (@EmphasisWriting).

    • 35 Min.
    Communication Lab 6: life without email

    Communication Lab 6: life without email

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    55 minutes

    Fed up with email? Learn how to ditch it altogether from special guest Luis Suarez.  He relies almost exclusively on social media for business communication, despite having a senior role in IBM and living in the Canary Islands.

    Plus: soon you really will be able to work and walk at the same time, as Google announces a heads-up display for all; and a gun that shuts people up. It’s all in the latest Communication Lab podcast.

    Further reading

    Hear something you want to know more about? Here are some useful links.

    Luis blogs at elsua.net and you can watch the video he mentions at outsidetheinbox.eu.

    The three main social media he uses are:
    • IBM connections for internal company communications
    • Twitter for immediacy
    • Google+ for in-depth conversations and brainstorming
    Here are some links to the article on Atos chief executive Thierry Breton’s ban on internal email, a piece in The Atlantic on the evolution of email, and a mini-review of Fluent by Lifehacker.

    If you too are feeling the iPad love, check out this article on how it is accelerating the move away from printing. And for fun, here are the heads-up glasses and the silencing gun.

    We’d love to hear what you thought of Luis’s recommendations about moving away from email. If you decide to adopt any of his practices, why not tweet him (@elsua), Rob (@Robert_Ashton), Andy (@doctorpod) and Emphasis (@EmphasisWriting), using the hashtag #lawwe and let us know how you get on?

    Read the April 2012 e-bulletin

    Communication Lab 5: separated by a common language

    Communication Lab 5: separated by a common language

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    32 minutes

    Listen now to the latest programme, featuring linguistics expert Dr Lynne Murphy talking about the differences between UK and US English.

    Further reading

    Hear something you want to know more about? Here are some useful links.

    Check out Lynne's excellent blog Separated by a Common Language (and here's how to spell 'woa/whoa/woah'). You can also follow Lynne on Twitter @lynneguist.

    Our post on giraffe bread tells how the tiger changed its stripes.

    Rob got five, Lynne got seven – see how well you do in our new dictionary words quiz.

    Meet the mucus troopers and the adultescents in Collins' 2004 attempt to create a Living Dictionary.

    If you too think that there's a lot to be said for learning a word a day, try following @wordoftheday on Twitter.

    Finally, if you'd like to keep track of those pesky Britishisms in American English, see Ben Yagoda's blog Not One-Off Britishisms.

    Read the March 2012 e-bulletin

    Communication Lab 4: how to get what you want

    Communication Lab 4: how to get what you want

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    40 minutes

    Listen now to the latest programme, featuring communications expert Sharí Alexander: how to get what you want every time you speak.
    Further reading
    If you'd like to know more about any of the topics discussed, try these links.

    Here are the BBC's article on bionic contact lenses, the Guardian's article on contact lenses containing LEDs and circuits and this release from the University of Washington.

    Neurosciencemarketing.com has written about bad adjectives and Futurelab has written a counterpoint: when adjectives can be good.

    And here's John Naughton's response to Mark Zuckerberg's remarks about email and PCMag.com's 9 reasons email is dead.

    Read the January 2012 e-bulletin

    Communication Lab 3: difficult conversations

    Communication Lab 3: difficult conversations

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    31 minutes

    In this podcast, communication strategist David Levin joins Rob Ashton and Andy White to discuss strategies for approaching difficult conversations in the workplace.

    Further reading

    Did something in particular catch your interest? Here are some links to what we talked about.

    Here's Ben Yagoda's article on Slate.com, The Britishism Invasion.

    And some Census statistics showing the increase in Welsh speakers between 1991 and 2001.

    David mentions having lived with the Zuni people in New Mexico. Here's a page from the community's own website, describing the language, and here's a more analytical one from Omniglot.com.

    The book by John Miller, to which David contributed, is QBQ! The Question Behind the Question and here's a video of John in action.

    David's own book is Don't Just Talk – Be Heard.

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