Connection Loop by Dubb

Ruben Dua, Darius Santos, and Rob Botts from Dubb
Connection Loop by Dubb

A top 3% business podcast that empowers CEO, sales leaders, and entrepreneurs to scale their revenues with the power of sales strategies, sales enablement, artificial intelligence, sales automation, and video. The podcast is hosted by Ruben Dua, Founder and CEO, Darius Santos, Co-Founder and CRO, and Rob Botts, the leading video sales coach. The Connection Loop Podcast is available on all podcast platforms, Apple, Google, Spotify, and YouTube. For booking inquiries, please email podcast@dubb.com. This podcast is brought to you by Dubb, the world's sales video platform. Learn more at dubb.com

  1. 21. AUG.

    The Three Keys to Growing your SAAS Company with TK Kader

    Scaling your SaaS business can often feel like navigating uncharted waters—but what if you had a proven roadmap from a seasoned expert who’s already led multiple companies to success? In this episode of the Dubb Podcast Connection Loop, TK Kader, with over 15 years in the game, reveals the strategic pillars that can transform your software venture (or whatever line of business you’re in) into an unstoppable force. TK’s career began with HipCal, an early online calendar tool, which was acquired by Plaxo. In 2011 he founded ToutApp, a sales engagement platform, which was later acquired by Marketo. At Marketo, he served as SVP of Strategy, playing a pivotal role in the company’s turnaround and its subsequent acquisition by Adobe. Today, TK leads Unstoppable, a coaching program dedicated to helping SaaS founders build and execute go-to-market strategies that stand out. He has worked with over 500 founders, with 250 of them actively engaged in his program. The Three Keys to Growing Your SaaS Company TK’s approach to growing SaaS companies centers on three main pillars: 1. Ideal Customer Profile (ICP) TK emphasizes the importance of deeply understanding your Ideal Customer Profile (ICP). This goes beyond simple market segmentation. TK’s method includes a detailed 29-point exercise to help founders accurately identify who their ideal customers are. This precise targeting ensures that marketing efforts are focused and effective. 2. The Manifesto (Messaging) After defining your ICP, the next step is crafting a manifesto or clear messaging. In today’s competitive market, having a strong, distinct message is crucial. TK notes that many companies rush to execution without thoroughly developing their messaging, which can lead to missed opportunities in connecting with potential customers. 3. Broadway Show (Consistent Execution) The final pillar is what TK calls the “Broadway Show”—a set of consistent, repeatable marketing and sales activities. This is where strategic planning meets practical execution. Whether it’s posting on LinkedIn, running ads, or cold emailing, consistency is key. TK also emphasizes the importance of measuring results and iterating based on data. As TK continues to coach founders and scale his own SaaS ventures, his insights into strategy and execution will undoubtedly help shape the future of SaaS growth. Whether you’re a seasoned SaaS entrepreneur or just starting, the principles TK shares—understanding your customer, refining your message, and consistently executing your strategy—are essential for success. Visit dubb.us/cl-podcast for more episodes. The story continues on dubb.com.

    53 Min.
  2. 5. JAN.

    The Pillars of Profitability with Cyndi Lesinski

    Think of building a tall house with just one pillar — not very sturdy, right? You'd need at least four pillars to make it strong. It's the same deal when it comes to making a successful business. You've got to set up several strong pillars to make it work. So, what are these four pillars? We've got Cyndi Lesinski here to explain. Cyndi has been working in real estate for more than 21 years and is the CEO of Cyndi Lesinski & Associates, a top 1% real estate team in Southern California. But Cyndi didn't always work in real estate. She started as a social worker, wanting to help people and make a positive impact. After 15 years, she realized that what she learned as a social worker could also help people with their homes. In a chat with Ruben Dua, the founder and CEO of Dubb, Cyndi talks about the four important pillars for a successful business: promotion, process, people, and pivoting. She stresses the need to keep up with changes in real estate, use technology, and take on new challenges, especially in social media. The conversation also touches on the idea that negative thoughts attract more negativity, both in personal and professional life. Cyndi also talks about the common scarcity mindset in business. Overall, Cyndi's experiences and perspectives provide valuable insights for individuals entering the real estate business or seeking personal and professional growth. Visit dubb.com/cl-podcast for more episodes. The story continues on dubb.com.

    43 Min.

Info

A top 3% business podcast that empowers CEO, sales leaders, and entrepreneurs to scale their revenues with the power of sales strategies, sales enablement, artificial intelligence, sales automation, and video. The podcast is hosted by Ruben Dua, Founder and CEO, Darius Santos, Co-Founder and CRO, and Rob Botts, the leading video sales coach. The Connection Loop Podcast is available on all podcast platforms, Apple, Google, Spotify, and YouTube. For booking inquiries, please email podcast@dubb.com. This podcast is brought to you by Dubb, the world's sales video platform. Learn more at dubb.com

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