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"COVID: Impacto y Tendencias en la Industria Publicitaria en LatAm" con MercadoLibre, Havas y DDB
Esta edición reúne a tres grandes referencias de la industria de la Publicidad en Latinoamérica: Borja de la Plaza, CEO de Grupo DDB; Jorge Percovich CEO de Havas Latinoamérica y Sean Summer, CMO de MercadoLibre; quienes nos hablaron sobre sus impresiones sobre cómo está cambiando el negocio de la publicidad tras el impacto del COVID.
¿Cuánto ha caído la INVERSIÓN en PUBLICIDAD y cuáles son los medios más afectados? ¿Se volverá a los números de antes? ¿Cuánto han caído las VENTAS por industria? Esto y mucho más, en vivo con estos grandes referentes.
"Investing in AdTech" with Marvin Liao, 500 Startups
Listen to this awesome Video-Podcast with Marvin Liao, former General Director at 500 Startups, expert technology investor and member of Adacado Inc, a dynamic creative optimization platform that empowers marketers to improve their performance in online ads.
Liao talked about how AdTech is modifying the Marketing and Advertising industry, and highlighted that there are still many areas of Marketing to be managed more efficiently in terms of process digitalization and cost reduction. He also told us about his impressions of how in this moment of crisis there are still great business opportunities and shared which are the ideal business models to invest in at this time.
"Making Your Way Out of COVID's Crisis" with Michael Farmer, Advertising Business Consultant
Farmer stressed the importance of using this period of crisis to measure the Scope of Work and promote a dialogue with customers to rethink the workflow and thus achieve greater added value to brands.
It is time for a total mindset change in the C-Level of the Agencies, focusing on the operation of the business, aiming at a business model that results in premium prices for the services provided. Part of the excellence is the understanding of the nature of the work done, where Seniority Personnel is indispensable.
Growth Hacking with Aaron Blumenthal, 500 Startups
Listen to this awesome Video-Podcast with Aaron Blumenthal, Silicon Valley's Growth Hacker and Director of Global Accelerator Programs at 500 Startups, expert in optimizing strategies to scale businesses at a high speed.
Aaron talked about how to optimize your SEO with just a mindset change. He shared several of his tips on how to accelerate lead acquisition on a tight budget and how to make good use of it. In addition, he taught us how to measure growth and, in turn, what the secret is so that everyone within a company can proclaim it.
"Making your Brand & Product Convey Feelings" with EA Founder, Jeff Burton
Listen to this awesome Video-Podcast with Jeff Burton, co-founder of Electronic Arts, the first gaming-computer publishing company currently valued at $32 Billion.
Jeff take us through their early days; how everything started with some marketing friends and how, with no Internet and with television being so expensive for a young start-up, their games managed to be in every store and evoke feelings in any person who played them.
Podcast with Marla Kaplowitz, American Association of Advertising Agencies' CEO & President
Listen to this awesome video-podcast with Marla Kaplowitz, President and CEO of the American Association of Advertising Agencies, with 30 years of industry experience in companies such as BBB National Members, MEC North America, MediaVest's, The Ad Council, Digital Advertising Alliance among others.
Marla shared with us her insight into how prepared the industry was to face the changes brought about by the pandemic in the market and the strategies of those resilient companies who are able to cope with the crisis. We also discussed new business in times of crisis and the re-pricing of creativity.