Decoding the Importance of Data in Product Decision-Making - Wayne Lopez, CPO and Co-Founder at VertifyData Fireside with Founders & Leaders

Exploring diverse career paths into product management, this episode delves into Wayne's journey from sales and operations at Philip Morris to consultancy and finally landing in the product realm. The conversation touches on the varying paths people take to enter product roles, emphasizing the absence of a traditional route compared to other professions.

We cover all things data-related and how you can really use data to help you make important product-based decisions.

Tune in to uncover the unique and non-linear career progression in the dynamic field of product management.


https://www.linkedin.com/in/wayne-lopez-6a0641/


[00:01:54] Diverse Paths to Product Management.

[00:06:26] Origin story of Vertify Data.

[00:11:08] Evolution of revenue operations.

[00:14:58] Learning from history for innovation.

[00:20:43] The importance of data-driven decisions.

[00:23:22] Too much data concerns.

[00:28:16] Understanding customers through ethnography.

[00:29:57] Data consolidation in technology.

[00:34:08] Embracing technical skills for product.