Digital Marketing Course Comparison Jump Digital Podcasts Archives - OMCP

Which digital marketing course should you choose?







One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this education series, we interview seven leaders in digital marketing training to learn the differences.







In this episode, industry veteran and Jump Digital Founder Alex Clyne shares what to expect in Jump Digital’s marketing courses and where they are headed in the future.







Listen to the interview below, on iTunes or on Google Play







Michael:All right. Welcome back to the OMCP studios, and with us today is Alex Clyne, co-founder of Jump Digital, makers of best-in-class digital education content and training courses. I’m your host, Michael Stebbins. Today we’ll be discussing digital marketing training and some of the differences you should be aware of. Alex, welcome.







Alex:Thanks, Michael.







Michael:We do know you’ve been involved in digital successfully, I might add, since the mid-nineties so as a founder, we want to know what drove you to get into the business of education and training.







What got you into digital marketing training?







Alex Clyne, Industry Leader and Co-Founder of Jump Digital







Alex:Sure. We were delivering through our digital marketing strategy organization strategy to corporates, and we were, our business model has always been to up-skill the internal people, so that they could own it going forward, because we believe that’s where digital marketing will live in the future. And we’re building bespoke training for these organizations. At the same time, we’re sort of witnessing this gap between IT and marketing, and the lack of practitioner led training in this new digital marketing field.So we were visiting lecturers at the University of Aberdeen, and we convinced them to allow us to build their first ever online master’s program, which ends up in an MSC in digital marketing leadership, which has now been running for, successfully for over three years globally, and takes a very strategic vision of digital marketing. At the same time, we wanted to try and understand how people were learning now compared with in the past.







Alex:So we built a platform that allows us to basically take an hour long lecture that you would get at a university and condense it into a seven, eight minute TV script, and then use them with the appropriate tool to transfer that knowledge. So it could be Camtasia, it could be animation, it could be straight face to camera, and so on. This has become really successful from the MSC prospective. And we embellish that with the relevant Ted talks and the most recent appropriate articles. Alongside this, there’s a sort of transcript, all the video material, so that people can read as well as listen and look at the appropriate materials.











And then two years ago we decided to develop a shorter version of the MSC, which we’ve called the accredited digital marketing professional. And we’ve used the same approach, the same learning methodology, and it’s now been accredited to the OMCA. So I suppose in summary, we came at it from a business perspective saying, “Look, we think there’s a gap in the market, and we think it should be practitioner led, so let’s go and do something about it.”