In the DMEXCO Podcast, leading minds, industry experts and international C-level executives share their opinions and insights on the hottest topics in marketing, media, business, technology and future.
Stuart Flint on how to use TikTok as Business, Brand or Advertiser
TikTok has grown into an interesting media asset. Broader audience specs and high usage due to inspiring, creative and entertaining content makes TikTok a platform of desire to address with ads and brand messages. We talk to Stuart about how business, brands and advertisers should approach this platform and it’s users in an appropriate manner.
Dr. Markus Schöberl zum Amazon Marketplace in Deutschland
Dr. Markus Schöberl von Amazon erzählt uns, wie der Marketplace funktioniert und welche Bedeutung er für das Unternehmen hat. Wir erfahren, wie man zum Verkaufspartner wird, welche Gründe es für FBA aka Versand durch Amazon gibt und was man beachten sollte, wenn man EU weit oder sogar international verkaufen will.
Daisy Auger-Dominguez (Vice Media) on her Role, Actions and Impact as Chief People Officer
Daisy joined Vice Media Group one year ago as the Chief People Officer. She had the mission to make workplaces more equitable, compassionate and inclusive. We talked to Daisy about how she shaped, built and reinforced the culture of the Vice teams, promoted professional growth, engagement and development. Finally: How VICE Media Group approached diversity, equity and inclusion.
Sohaila Ouffata und Thy-Diep Ta über Tech4Good und Venture Capital, Sustainability, Social und Governance
Wir sprechen heute mit Sohaila Ouffata (Director of Platform BMW i Ventures) und Thy-Diep Ta (YIP) über das Zusammenspiel von Geld und Technologie, Venture Capital und Startups in Zeiten von Sustainability, Social und Governance.
Howard Lerman (YEXT) on how to rethink and monetize Branded Search
Howard Lerman (CEO Yext) was our first guest on the DMEXCO podcast in 2018. Two years ago we talked about the raise and the importance of voice search. So it's a good place to start and ask Howard how voice search evolved in the last two years, but also how search evolves in general and how or if brands should change their mindset about search engine marketing, and why and how brands should take back their branded searches onto their own digital real estate.
Stan Pavlovsky (CEO) on how Shutterstock evolves and enables more Creativity in Audio
Stan Pavlovsky, CEO of Shutterstock since April 2020 faced interesting times heading the leading global provider of licensed photographs, videos and music during pandemic aera. We talked with Stan about the last 9 months and its impact on Shutterstock, how Stan dealt with the situation in terms of leadership, how they established new business ideas and business models, what role audio will play in the near future, talking about the acquisition of Amper Music and least but not last: What is his take on ethics in the context of content creation based on stock assets.
Spannende Stimmen, noch spannendere Themen!
Die hohe Aufnahmequalität fällt sofort ins Ohr, die Hosts haben extrem unique Stimmen und sind auch noch vom Fach! Ich bin sehr auf die Folgen gespannt!
Schöne Stimmen! Ich freue mich auf Episode 1!