11 Folgen

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. Tune in monthly to Effectv’s podcast series, In Focus. It’s designed to help marketers learn from industry experts in their fields about how to become more efficient and effective.

Effectv In Focus Host: James Rothwell

    • Wirtschaft

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. Tune in monthly to Effectv’s podcast series, In Focus. It’s designed to help marketers learn from industry experts in their fields about how to become more efficient and effective.

    Effectv In Focus: The Future of Premium TV Production & Promotion

    Effectv In Focus: The Future of Premium TV Production & Promotion

    In this current environment, advertising strategies are adapting to a different set of market dynamics. Upper funnel awareness is key for brands to maintain growth through the pandemic and reach potential customers, but how effective is digital advertising at building brand metrics without being paired with TV? Recently released research finds TV advertising is consistent at providing a halo effect to other forms of advertising.

    • 23 Min.
    In Focus Special Edition: Supporting Black-Owned Businesses Strengthens Communities

    In Focus Special Edition: Supporting Black-Owned Businesses Strengthens Communities

    In this current environment, advertising strategies are adapting to a different set of market dynamics. Upper funnel awareness is key for brands to maintain growth through the pandemic and reach potential customers, but how effective is digital advertising at building brand metrics without being paired with TV? Recently released research finds TV advertising is consistent at providing a halo effect to other forms of advertising.

    • 34 Min.
    Effectv In Focus: Automotive Marketing Strategies from a Leader in Collector Cars

    Effectv In Focus: Automotive Marketing Strategies from a Leader in Collector Cars

    For nearly 50 years, car enthusiasts and collectors from all over the world have flocked to Barrett-Jackson auctions, but like many automotive sellers, the Barrett-Jackson team had to pivot in 2020. "The World’s Greatest Collector Car Auctions®," produced by the Barrett-Jackson team typically brings together car buyers and sellers to sell hundreds of cars each auction. Now, they’re adopting a range of innovative strategies to reach car buyers in search of the most sought-after, unique and valuable autos.

    • 19 Min.
    Effectv In Focus: The Halo Effect of TV

    Effectv In Focus: The Halo Effect of TV

    In this current environment, advertising strategies are adapting to a different set of market dynamics. Upper funnel awareness is key for brands to maintain growth through the pandemic and reach potential customers, but how effective is digital advertising at building brand metrics without being paired with TV? Recently released research finds TV advertising is consistent at providing a halo effect to other forms of advertising.

    • 26 Min.
    Effectv In Focus: The Future of Streaming TV

    Effectv In Focus: The Future of Streaming TV

    Streaming of TV content continues to grow in volume and importance for advertisers, as consumers adopt new devices and services to deliver their favorite shows on their terms. Over the years, Comcast has invested in streaming technology, services and accompanying advertising solutions to meet the needs of consumers and advertising clients alike. Hear from leaders across the Comcast organization about these capabilities and what they have planned for the bold future of TV.

    • 28 Min.
    Effectv In Focus: Connecting the Automotive Tiers

    Effectv In Focus: Connecting the Automotive Tiers

    During these uncertain times, it can be a challenge to determine how to approach each automotive tier strategy and drive differentiation and consistency for automotive messaging. The latest Effectv In Focus webcast will explore the current automotive landscape and the ways in which each of the stakeholders across the automotive tiers are adapting to this moment in time.

    • 31 Min.

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