39 Min.
Elyse Winer | Making some noise about sustainability | CMO Convo CMO Convo
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- Marketing
Sustainability isn't just good for the planet, it's good for business too. When Gen-Z and Millennial customers believe a brand cares about its impact on people and the planet, they are 27% more likely to purchase it than older generations (Deloitte).
So clearly, it's important for brands to make a big deal about the sustainability innovations they're rolling out.
But how can you ensure less well-known brands are getting the attention they deserve? Elyse Winer, CMO of Gen Phoenix, knows this challenge all too well. Despite her brand's long history of fantastic sustainability innovations, it's not exactly a household name.
Elyse's solution? Strategic partnerships, and fearless efforts to make some noise about sustainability. Discover how you can do the same.
Sustainability isn't just good for the planet, it's good for business too. When Gen-Z and Millennial customers believe a brand cares about its impact on people and the planet, they are 27% more likely to purchase it than older generations (Deloitte).
So clearly, it's important for brands to make a big deal about the sustainability innovations they're rolling out.
But how can you ensure less well-known brands are getting the attention they deserve? Elyse Winer, CMO of Gen Phoenix, knows this challenge all too well. Despite her brand's long history of fantastic sustainability innovations, it's not exactly a household name.
Elyse's solution? Strategic partnerships, and fearless efforts to make some noise about sustainability. Discover how you can do the same.
39 Min.