31 Min.
Employee branding takes a meeting of minds | Andrea Linehan | CMO Diaries CMO Diaries
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- Marketing
Creating employee branding and culture is often the responsibility of CMOs, but it shouldn't be done alone. As Andrea explains, it was important to work on this with all members of the senior leadership team.
Key talking points
Why it's important to have a strong employee brand and culture.How to develop them so they align with senior leadership's outlook.The importance of personal interaction and collaboration.
Creating employee branding and culture is often the responsibility of CMOs, but it shouldn't be done alone. As Andrea explains, it was important to work on this with all members of the senior leadership team.
Key talking points
Why it's important to have a strong employee brand and culture.How to develop them so they align with senior leadership's outlook.The importance of personal interaction and collaboration.
31 Min.