Ep 155 Build Your Brand Through Podcasting with Case Lane, Part 2 of The Branding Series Claim the Stage: A Podcast About Public Speaking and Speaking Up

Have you ever thought about creating your own podcast? Or maybe you would like to be a guest on someone else’s podcast. If you’d like to build your brand through the explosive power of podcasting, look no further. Today’s guest is Case Lane. Case is a global writer, podcaster, entrepreneur, traveler, and the founder of Ready Entrepreneur. After a successful book promotion podcast tour, Case developed an approach to help professionals, writers, entrepreneurs and other public speakers understand and navigate the growing podcast industry as guest speakers.

We discuss:


why podcasting is a good place to show up if you are trying to build your brand
how to find podcasts to pitch if you can’t afford an expensive PR agency
how to write a pitch to be a guest on someone’s podcast
how to prepare for an interview
what to talk about to get the most out of the interview
how to be a valuable guest after the show

Learn more about Case Lane and her book and podcast


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