Ep. 6 - Interview with Deb Saywell, Founder of Australian bespoke suiting company, Shane Ave Pivoting Online

In Today's Episode: 




Learn how COVID-19 affected small businesses in Australia.
Find out why Deb's four decades in business as Female Entrepreneur allow her to view our current situation in a positive light.
Get to know the story of Shane Ave, Australia's first LGBTQ+ community-serving, made-to-measure suiting company.
Learn how to successfully research, validate and launch your business idea.
Learn how to differentiate your business by serving a very specific, niche audience.
Find out how Deb built and grew the Shane Ave brand using Social Media and organic reach to gain 30 suit orders prior to her launch.
Hear about Deb's unique approach to serving her customers throughout all of Australia and how she adjusted her approach during COVID-19.
Find out how being proactive in integrating Shane Ave online worked out in Deb's favour and allowed her to continue to serve her customers despite COVID-19 quarantine, social-distancing and travel restrictions.
Learn how COVID-19 accelerated Shane Ave's product launch schedule. 
Gain valuable insights into how to name your business to seamlessly attract your ideal customers.
Learn about Shane Ave's connection to The L Word series.
Get fashion insights on how to elevate your everyday outfits and invest in your wardrobe.
Learn about The Unsuitable Podcast and the reasons why Deb felt compelled to share the stories of the LGBTQ+ community in this way.



Ways to connect with Deb

Website / Online Store: https://www.shaneave.com/

Podcast: The Unsuitable

Instagram: @shane.ave

Facebook: @aveshane1



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