Episode #27: Marketing Strategies for African Startups Digital Africa

In this episode, we explore marketing strategies from an investor perspective - what works, what doesn’t work, and other useful insights from a VC. Our guest today is Jessica Fortune Oguh of Ingressive Capital.
Highlights
💬 Telling your story and simplifying your pitch
👥 The importance of user groups when building communities and a userbase 
👍 The importance of user testimonials for gaining trust and credibility
📅 The need to have a well-thought-out marketing strategy that can be tested and improved upon
🎧 Talking to users and listening to them to help iterate your product
📣 Leveraging social media to build a brand and engage with users (current and potential)
🔭 Find where your audience is online, where they hang out
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