22 Min.
Esports (pt.1): The challenges and opportunities with ESL UK, Fnatic and Renault F1 Something Quite New
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- Marketing
Last week we finished up our dive into Digital Disruption in Sport and now we move onto the fascinating world of esports.
On our panel we were lucky to have Heather Dower, from esports event organiser giants ESL, James Forster from successful UK team Fnatic and Guillaume Vergnas, who is not stranger to this podcast and runs the Renault F1 esports team as well as being involved in the main F1 team too.
There have been a multitude of talks about esports at traditional sports conferences as the lines between the two continue to blur. But this whole debate over whether esports is a sport or not is one that keeps coming up, but does anyone within esports actually care and how are brands getting involved now it is becoming more mainstream?
This is part 1 of a 2 part mini-series on esports, with part 2 coming out on Thursday 13th February.
But to start we go into the sports tech news for the last week including Spotify's confirmed purchase of The Ringer, tech partnerships for Mercedes F1 and McLaren Racing, and the launch of a new OTT venture for 26 UK sports called GB Sports Media.
Find out more about us at www.sqn.agency or follow us on Twitter (@SQNagency) or LinkedIn. Or get in touch at hello@sqn.agency
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Send in a voice message: https://podcasters.spotify.com/pod/show/something-quite-new/message
Last week we finished up our dive into Digital Disruption in Sport and now we move onto the fascinating world of esports.
On our panel we were lucky to have Heather Dower, from esports event organiser giants ESL, James Forster from successful UK team Fnatic and Guillaume Vergnas, who is not stranger to this podcast and runs the Renault F1 esports team as well as being involved in the main F1 team too.
There have been a multitude of talks about esports at traditional sports conferences as the lines between the two continue to blur. But this whole debate over whether esports is a sport or not is one that keeps coming up, but does anyone within esports actually care and how are brands getting involved now it is becoming more mainstream?
This is part 1 of a 2 part mini-series on esports, with part 2 coming out on Thursday 13th February.
But to start we go into the sports tech news for the last week including Spotify's confirmed purchase of The Ringer, tech partnerships for Mercedes F1 and McLaren Racing, and the launch of a new OTT venture for 26 UK sports called GB Sports Media.
Find out more about us at www.sqn.agency or follow us on Twitter (@SQNagency) or LinkedIn. Or get in touch at hello@sqn.agency
---
Send in a voice message: https://podcasters.spotify.com/pod/show/something-quite-new/message
22 Min.