Founder and Manager of Sleep Is Commercial, Francesco Assenza is today a gifted Dj in the international electronic scene and he´s growing fast with his production.
Francesco began as a guitar player, interpreter and songwriter, active in the Italian pop-music scene, then became a Dj, but he has always been immersed in music.
Known to most who followed the undergroud Italian electronic scene at the beginning of the 2000s, Francesco moved to Berlin in 2007 where meet and start to collaborate with Andrea Ferlin creating Dunkle Dummies.
This cooperation gave life to Sleep Is Commercial, started as a music label and now became an open multimedia project of applied creativity, focused on music, art and event organization.
In recent years more and more present in the programs of the leading clubs in the industry, and is active in Berlin whit his residency at Club Der Visionäre / Hoppetosse.
The cooperation of recent years with The Club Der Visionäre, gave birth to "Ferien Auf Sardinien", an event lasting four days, that since three years is held in a secret location on the outskirts of San Teodoro, Sardinia.