For this juicy episode, Claudi ventured out to meet Martin Elwert, co-founder of Coffee Circle (@coffee_circle), who are a certified B-Corp. We've been on a bit of a B-Corp tour in Berlin lately - in episode no.13 we chatted to the co-founder of soulbottles, which happens to be a B-Corp, too.
If you’re not sure what a B-Corp is, there’s a cool video explaining the whole concept in the shownotes for you…
QUICK FACTS ABOUT COFFEE CIRCLE
Coffee Circle is all about high-quality coffee that’s delivered right to your doorstep. They personally source top single origin coffee directly, from the highlands of Ethiopia, and meanwhile also from lesser known coffee nations like Laos or Myanmar. They follow strict principles and pay the farmers prices far above the world market. And they invest 1 Euro per kg of coffee into social projects in the growing regions, with 100% of all donations going into the projects.
So far, Coffee Circle had a positive impact on more than 39.000 people in the growing regions, raising 490.000 euros for their projects. They’re really transparent about this, you can read about each single project on their website. And they deeply believe in entrepreneurship as the driving force for development, which is also a key focus of our interview.
The green coffee is then shipped to Germany and roasted fresh here in their new roastery in Wedding, which is where we are right now. I tell ya, it smells damn good. The wild Wedding is definitely one of Berlin’s most contrasting and therefore also most exciting neighbourhoods. Man, I love to come up here. It’s much rougher than other areas - but it’s home to a nicely down down-to-earth artist & alternative scene. Perfect for roamers and explorers seeking for an authentic, pre-gentrified vibe, a bit more off the beaten path than Kreuzberg & co.
Recently we did one of our Circular Economy Tour & Dinner experiences here and it’s been one of my favorites, really. Speaking of Circular Economy Tours, if you’re interested in exploring what a world with zero waste could look like and how creative Berlin projects are trying to make it happen, make sure to join us on our next tour: it’s happening on the 9th November and this time we’ll visit some of the circular economy heroes in Prenzlauer Berg. It all ends with a yummy zero waste dinner, which is hosted by our friends at OAK & ICE. Come join us, meet a bunch of like-minded people, exchange crazy ideas about a greener future and make some really amazing connections within the Berlin scene. You can find all the details in the shownotes, on our Facebook page, in the events calendar, and then easily book your spot through Eventbrite, or shoot us an email to email@example.com
Switching back to Coffee Circle: You know, not only is coffee sth that many many people in the world drink… It’s also one of the commodities that created the biggest imbalance between the wealthy nations and the developing world, AND at the same time coffee is without a doubt one of the most famous and widely spread Fair Trade products in the world. So it’s a great idea to build a social business around that and magnify its possibilities to alleviate poverty. Which is exactly what Coffee Circle is doing.
What is a social business? It’s a business that is dedicating its entire purpose to solve a social problem. It’s not about profit, money is just the means to drive the business and its mission forward. It’s also often defined as new way of conscious capitalism. What excites me about it, is that it really has the power to address the most pressing problems of humanity, without being dependent on donations or fundraising. Now there’s lots of different models and definitions out there. I highly recommend reading “Building Social Business” by Muhammad Yunus, who is kind of a luminary in this field. He’s