The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail email@example.com.
EP163: How do you avoid hitting growth ceilings?
In this episode of the GrowthTLDR, we discuss one of the most common problems that most scale-ups encounter - hitting growth ceilings.
Most companies who transition from start-up to scale-up do so because they manage to find a marketing channel that generates both repeatable and scalable growth.
But, near all scale-ups at some point hit a growth ceiling on that channel, and then they panic.
This episode discusses how growth ceilings occur in the first point and five ways to avoid them potentially.
EP162: How Course Hero Makes Every Users First Experience Memorable
In this episode of the GrowthTLDR, we talk to Tomas Pueyo, the VP of Growth at Course Hero, a platform that helps students answer their study questions.
We talk to Tomas about how leaders can best set their teams up for success, how Course Hero defines their north star metric, and why Tomas feels team design is an essential part of leadership.
We also get into the work Tomas has done in providing analysis around COVID and how two of his articles have generated more than 60 million views.
EP161: The 8 Steps to Build a Winning Content Formula
In this episode of the GrowthTLDR, we discuss the eight critical steps to building a winning content formula.
We cover the three most popular categories of content, the best research methods to building your editorial calendar, how you grow an audience for your content, and how to cross-pollinate ideas across channels.
EP160: How GoSkills is Growing Through Bite-Sized Education
In this episode of the GrowthTLDR, we talk to Bhavneet Chahal, the CEO, and co-founder of GoSkills, about taking the company to 2 million in revenue.
We talk to Bhavneet about how she started GoSkills are working at Groupon and seeing how successful promotions for courses were. We get into how Bhav differentiated her courses from competitors and what channels she pivoted to for growth after Groupon's reach began to diminish.
EP159: How to Be a Successful Leader at a Scale-Up
In this episode of the GrowthTLDR, we talk about what great leaders at scale-ups excel in.
We discuss the importance of both hiring and retaining talent, including tips from people who've built great teams.
We talk about team design and how great leaders use it as a growth lever.
And finally, we talk about forecasting and why it's pivotal great leaders can build great plans.
EP158: How the Best Growth Teams Size up Opportunities
In this episode of the GrowthTLDR, we talk to Yousuf Bhaijee, the ex VP of Growth at Eaze.
We talk to Yousuf about his time running growth at Eaze, an eCommerce company for on-demand Cannabis delivery. In that role, Yousuf was responsible for increasing revenue growth by 10% month on month.
We discuss why the best growth teams always do a sizing exercise before committing to work on a specific opportunity. We get into the prioritization framework Yousuf used to stack rank the growth teams projects.
Actionable tips and great topics being covered in here. Perfect content for any demand marketer who needs some inspiration.