Have $0 for Marketing? How Earned Media Can Drive Impact with Joe Quenqua Missions to Movements

How can earned media create viral moments and drive impact? Today, we’re dissecting the evolution of earned media and how to measure success in the digital realm, especially for nonprofits.And there’s no one better to team up with for this conversation than Joe Quenqua, one of the most creative and brilliant communication professionals that I know!This episode is a revelation of what viral marketing moments mean and can look like in 2024. We analyze case studies featuring the Muppets, QVC, an...