38 Min.
Hired | Identifying Resources & Gaps B2B Marketing Brief
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- Marketing
You're a new CMO with too much on your plate. Where do you start? Avoid getting overwhelmed by learning best practices to assess resources and identify gaps.
It’s your first day as the new CMO of a SaaS company with aggressive growth goals. Where do you start? Yours, your team's and company's resources are already allotted, limited, or — worse yet — non-existent. After a review, CMOs may find that what marketing budget exists doesn’t align with company objectives. On top of creating or managing a marketing strategy and digital program, there's the added challenge to demonstrate to the CEO that you're a responsible steward of people, time, and budget.
Tune into the B2B Marketing Brief podcast as we kick off "Hired," our mini-series detailing what it's like to be a new CMO, and unpack the intricacies of assessing existing marketing resources and identifying gaps. This episode features an interview with Jordan Kendall, president of advisory at Security Compass. Join B2B Marketing Brief host John Walker as Jordan shares insights from his extensive 30-year career building, managing, and motivating sales and marketing teams at world-class organizations, including Aon, PwC, and Deloitte.
You're a new CMO with too much on your plate. Where do you start? Avoid getting overwhelmed by learning best practices to assess resources and identify gaps.
It’s your first day as the new CMO of a SaaS company with aggressive growth goals. Where do you start? Yours, your team's and company's resources are already allotted, limited, or — worse yet — non-existent. After a review, CMOs may find that what marketing budget exists doesn’t align with company objectives. On top of creating or managing a marketing strategy and digital program, there's the added challenge to demonstrate to the CEO that you're a responsible steward of people, time, and budget.
Tune into the B2B Marketing Brief podcast as we kick off "Hired," our mini-series detailing what it's like to be a new CMO, and unpack the intricacies of assessing existing marketing resources and identifying gaps. This episode features an interview with Jordan Kendall, president of advisory at Security Compass. Join B2B Marketing Brief host John Walker as Jordan shares insights from his extensive 30-year career building, managing, and motivating sales and marketing teams at world-class organizations, including Aon, PwC, and Deloitte.
38 Min.