HMBT #289: Work is Work Hank's Business and Marketing Tips
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- Marketing
Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024.
Key points:
* Small businesses have a big opportunity compared to large corporations by leveraging technology, AI, and remote workers to increase productivity while keeping costs low.
* The ability to run a "micro-business" as a solopreneur with just a few remote support workers allows more freedom and flexibility.
* Instead of trying to scale a traditional business, the new model is building systems and processes so the business works for you, not you for the business.
* For employees, developing unique skill sets and thinking differently is critical to standing out.
* Manage your time effectively by living by your calendar and schedule. Have a support system of partners/workers to keep you accountable.
* Take calculated risks and do things that scare you, like traveling or changing locations. Having systems in place allows freedom.
* Invest in coaches, consultants and personal growth, even in tough economies, to gain new insights, avoid pitfalls, and outpace competitors.
Scott discusses his experience living as a digital nomad in Southeast Asia and the benefits of a lower cost of living. He shares how he structures his time, relies on remote workers, and designs his business to align with his desired lifestyle.
Highlights
* Importance of treating work as work
* Maintaining work-life balance
* Setting boundaries for a healthy mindset
Website: https://www.stxconsulting.co/
Video:
https://youtu.be/HzpWzHntXa4
Audio:
Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024.
Key points:
* Small businesses have a big opportunity compared to large corporations by leveraging technology, AI, and remote workers to increase productivity while keeping costs low.
* The ability to run a "micro-business" as a solopreneur with just a few remote support workers allows more freedom and flexibility.
* Instead of trying to scale a traditional business, the new model is building systems and processes so the business works for you, not you for the business.
* For employees, developing unique skill sets and thinking differently is critical to standing out.
* Manage your time effectively by living by your calendar and schedule. Have a support system of partners/workers to keep you accountable.
* Take calculated risks and do things that scare you, like traveling or changing locations. Having systems in place allows freedom.
* Invest in coaches, consultants and personal growth, even in tough economies, to gain new insights, avoid pitfalls, and outpace competitors.
Scott discusses his experience living as a digital nomad in Southeast Asia and the benefits of a lower cost of living. He shares how he structures his time, relies on remote workers, and designs his business to align with his desired lifestyle.
Highlights
* Importance of treating work as work
* Maintaining work-life balance
* Setting boundaries for a healthy mindset
Website: https://www.stxconsulting.co/
Video:
https://youtu.be/HzpWzHntXa4
Audio:
32 Min.