How It's Done: a Podcast for Curious Marketers fuoco
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How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how."
Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.
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S4 / E4 The Ethical Use of AI in PR and Marketing: Expert Counsel from a Professor with His Finger on the Pulse
A captivating discussion with Todd O'Neill, an associate professor of Interactive Media at Middle Tennessee State University, exploring the ethical use of AI technology in marketing and public relations. Delve into the impact of AI on the industry, discussing its evolution, potential benefits and challenges, and ethical considerations for practitioners.
Blogs and Podcasts
Marcus on AI
Generative AI has a Visual Plagiarism Problem
The Almost Timely Newsletter
AI Untangled
The Platformer
Hard Fork
Kara Swisher and Scott galloway: Pivot
What Next: TBD
Content Marketing Institute
Social Media Examinar
AI Guidance from Healthcare Communications Association
PRSA AI Ethics and Guidance
Find Todd on:
LinkedIn
http://toddoneill.com
Find Kriste on:
LinkedIn
Twitter
Email Kriste: kg@growwithfuoco.com -
S4 / E3 How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advocacy to Build Brand Awareness and Drive Sales
Join us as we delve into the fascinating world of femtech and maternal health with Linda Smith, VP of Marketing and Communications at Progeny Health. Discover how Progeny is revolutionizing women's healthcare and tackling the maternal and infant health crisis. Plus, gain exclusive insights into the marketing strategies driving their success and learn about the latest trends shaping the future of healthcare. Tune in for an eye-opening conversation that will leave you informed and inspired!
Blogs and Podcasts
Better women’s health could add $1 trillion to the global economy (McKinsey, Davos 2024)
A subsection of tech is set to be worth $1 trillion. But taboos are holding it back (CNBC)
What is FemTech?
Even in femtech, it still pays to be a male founder
AI-powered Health Care Model Proves Successful in Reducing Preterm Births and NICU Admissions
Linda’s Top Industry News Sources
March of Dimes: An Unfair Fight: How Race and Social Determinants Impact Maternal and Infant Health
2023 March of Dimes Report Card
Kaiser Family Foundation
The Commonwealth Fund
McKinsey Health Institute
Find Linda on:
LinkedIn
lsmith@progenyhealth.com
ProgenyHealth (new website launching in February)
ProgenyHealth on LinkedIn
ProgenyHealth on X (Twitter)
ProgenyHealth’s 2024 Maternal & Infant Health Trends Report
An Unfair Fight: How Race & Social Determinants Impact Maternal & Infant Health
Find Kriste on:
LinkedIn
Twitter
Email Kriste: kg@growwithfuoco.com -
S4 / E2 A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds
Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect between brands and journalists, the power of an authentic story, and why (and how) a successful PR campaign is measurable.
Related reading
Blogs and Podcasts
The Value of Characters with Every Media Campaign
What Not to Do With Your Brand (Mark weighs in on Elon Musk’s decision to rename Twitter)
How to Find the Best PR Agency for Your Startup
PR that drives leads (a case study)
How to Measure the ROI of PR
Will AI Replace Publicists?
Find Mark on: LinkedIn
Find MaciasPR
Find Kriste on: LinkedIn and Twitter
Email Kriste: kg@growwithfuoco.com -
S4 / E1 The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling
What are the essentials of a strategic marketing communications plan, and how can marketing, communications, sales and the executive suite keep it simple, remain flexible, cross-pollinate, and work in sync to effectively execute against such a plan?
Quantum Health CCO, John Hallock shares takeaways from his deep well of experience at some of healthcare’s biggest brands, from his time at Livongo during one of the health tech’s biggest mergers, to his time at well-funded startup Transcarent, and now, leading the small-and-agile team at Quantum Health.
(0:46) John Hallock discusses his previous roles in the healthcare industry, including his time at Livongo and Transcarent.
(6:02) John dives into Quantum Health’s focus on storytelling and how it separates them from competitors.
(8:54) John discusses the strategies Quantum Health has used to bolster its industry presence
(11:29) John shares insights into internal alignment and getting stakeholders to understand different forms of content created by the comms team versus the marketing team.
(13:29) John discusses in-house talent plus when and how to leverage external agencies.
(17:35) John talks about the importance of storytelling and leveraging different forms of media to support communication efforts.
(20:00) Kriste and John discuss the successes and failures of experimenting with out-of-the box ideas.
(23:49) John discusses the rise of CEO PR and the importance of CEO involvement in public relations.
(27:48) Kriste and John talk about using brand journalism and real stories to inject new relevance into the Quantum Health brand.
(40:10) John and Kriste talk about how there are more opportunities to get your story out, leveling the playing field for smaller companies.
(44:56) John shares his favorite news sources, including Med City News and Modern Healthcare, and the importance of staying updated on industry news.
Relevant Links & Recommended Reading
Blogs and Podcasts
The Art of Warrioring
How a Tiny Team Delivers Massive Media & Thought Leadership Results for Digital Health Darling Livongo
Find John Hallock on:
LinkedIn
Find Kriste on:
LinkedIn
Twitter
Email Kriste: kg@growwithfuoco.com -
S3 / E9 Why AI is Not Coming for Your Job, the Control Freak Buyer Persona and a Bias for Specialist Agencies
Every marketer has been asked (potentially even haunted by) the question, “Is it measurable?” Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a generalist marketing agency, winning the “War of Ideas, ”and much more on this episode of How It’s Done.
Find Joe Zappa on: Linkedin and Twitter
Find Sharp Pen Media on LinkedIn and sharppenmedia.com
Find Kriste on: LinkedIn and Twitter
Email Kriste: kg@growwithfuoco.com -
S3 / E8 Dark Social: What the Heck is It?
Erica Freckelton not only has the coolest glasses at fuoco but she also has experience optimizing websites and social accounts for various tech and healthcare companies. With those glasses she can see what a lot of people can’t.
On this episode of How It's Done:
Shining a light on Dark Social
Why Dark Social is ruining your online attribution
Expert tips on how to make Dark Social work for you
How traditional attribution is losing you money
Erica Freckelton's superpower
Follow fuoco on LinkedIn or find Erica on LinkedIn.