44 Min.
How to Market Complex Products in a Crowded Space CMO Stories
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- Marketing
Marketing complex products in a crowded space isn't easy. But in cybersecurity, which has reached visibility up to the board level, marketing success takes more than buzzwords and discounts. In this episode, we hear from both sides of this marketing equation, with Naomi Buckwalter, Director of Information Security & Privacy at Energage, who is a typical customer of both Rich Campagna, CMO at Balbix, and Nathan Burke, CMO at Axonius.
Marketing complex products in a crowded space isn't easy. But in cybersecurity, which has reached visibility up to the board level, marketing success takes more than buzzwords and discounts. In this episode, we hear from both sides of this marketing equation, with Naomi Buckwalter, Director of Information Security & Privacy at Energage, who is a typical customer of both Rich Campagna, CMO at Balbix, and Nathan Burke, CMO at Axonius.
44 Min.