In Before The Lock Erica Kuhl & Brian Oblinger

Erica and Brian talk about the bones of your community and how they work together to create a cohesive experience.
Previous episodes about the “above the surface” bits: 🔓 76: Combo pages
🔓 91: A list of links
🔓 101: They want the ugly
Resources:
Structures & Modalities Examples
Permissions & Roles Template

Brian and Erica deep dive into customer awards programs and how to get them right.
🔓 5: A whole bag of crap The Golden Hoodie Alteryx Excellence Awards  

Erica and Brian push back hard on the idea that measuring community ROI isn’t important (we can’t believe we had to talk about this or are typing this right now, but here we are).
Measurement resources:
🔓 8: Just say No to Page Views 🔓 9: Everyone wants a cool dashboard 🧵 70: Behaviors and indicators 🧵 92: Early indicators Community Metrics Template Erica’s blog:  It’s All About That Data Brian’s presentation on measuring ROI Course: Community Measurement Fundamentals

Erica and Brian talk about their favorite community activations for in-person conferences.

Brian and Erica discuss the launch of Community Strategy Academy.
Use code INBEFORE at checkout for 15% off of any course, bundle, or membership.

The state of the market, why Customer Success is driving community inside of organizations, and how we can partner to deliver value.
Resources about CS + Community: Podcast: 🔓 34: The “S” stands for “Success” Blog: Building Scalable Customer Success Through Communities