146 Folgen

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.

Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.

Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.

All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

Indie Game Movement - The podcast about the business and marketing of indie games‪.‬ Andrew Pappas, Game Marketing Strategist and Consultant

    • Freizeit

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.

Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.

Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.

All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

    Building Better Game Companies with Martijn van Zwieten

    Building Better Game Companies with Martijn van Zwieten

    Many game studio leaders aspire to build better companies, but navigating the complexities of vision, focus, and adaptability can pose significant challenges.  In this episode, we explore practical strategies for overcoming these hurdles and achieving clarity and growth in a competitive landscape.  From maintaining focus amidst competing priorities to mitigating potential problems, we’re going to be sharing actionable insights aimed at empowering developers and studio leaders to build stronger, more resilient companies. Ep 341 Shownotes:

    • 43 Min.
    IGM UPDATE - Back on Track, News and the Thumbs Up Challenge

    IGM UPDATE - Back on Track, News and the Thumbs Up Challenge

    A bit off the cuff, but got some great updates, news and a fun little challenge as a means to appreciate...you!  Want your free market analysis report? Then visit  

    • 13 Min.
    Ep 340 - Jump Starting Your Game Business with Matteo Uguzzoni

    Ep 340 - Jump Starting Your Game Business with Matteo Uguzzoni

    In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with creating awareness.    Today, we’re going to explore what it takes to really jump start your business, from how to acquire valuable resources to avoiding costly pitfalls, so you don’t just know how to survive, but can thrive in a competitive landscape.   Ep 340 Shownotes:

    • 52 Min.
    Ep 339 - Leveraging a Video Content Strategy with Matt Tompkins

    Ep 339 - Leveraging a Video Content Strategy with Matt Tompkins

    Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals.   In this episode, we'll delve into how other video content beyond gameplay clips and trailers can be an integral part of a game’s marketing strategy, maximizing its potential for creating awareness, player engagement and results. Ep 339 Shownotes:

    • 57 Min.
    Ep 338 - How to Nail Publisher Negotiations with Tim Bender (147 Revisited)

    Ep 338 - How to Nail Publisher Negotiations with Tim Bender (147 Revisited)

    Now, depending on your goals and resources, sometimes your best bet is getting a publisher.  And after initial talks, once you receive an offer it can be really exciting. However, there can be a lot of unknowns, especially when it comes to fully understanding how certain agreements can dictate your future.  That's why today we’re revisiting our conversation with Tim Bender of Hooded Horse Games to know what to look out for and how to approach negotiations so you can be prepared and get the most out of your publishing agreement Reasons why we’re revisiting episode 147 One of the most popular episodes of Indie Game Movement It’s an interesting reflection of the current landscape, as the insights still hold up today. We reached out to Tim to get his current thoughts and insights since we recorded this, and if you stick around to the end, I’ll share those with you!    Ep 338 Shownotes:

    • 1 Std. 8 Min.
    Ep 337 - Unleashing Creative Synergy in Video PR with Emily Kolm

    Ep 337 - Unleashing Creative Synergy in Video PR with Emily Kolm

    In the realm of PR in games, navigating remote collaboration for tasks like trailer production can present a labyrinth of challenges. Maintaining creative cohesion and project vision with a remote team can be a daunting puzzle to solve, but it doesn’t have to be. Today we’ll explore how one PR video lead tackles their team’s remote collaboration challenges by discussing adaptive strategies for creative flow and how they find balance between autonomy and collaboration, offering real-world insights to unlock creative synergy in a remote work environment. Ep 337 Shownotes:

    • 50 Min.

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