Interview Sophie Reis, Australian GP Social Media Admin Beyond The Formula

KC and Kimi interview Sophie Reis, the Australian Grand Prix Social Media Admin, discussing her journey into F1, the evolving fan base, challenges of working with content creators, and the importance of representation and gender diversity. Sophie shares personal experiences and positive changes observed in the industry. Insights into behind-the-scenes preparations, content creation during Grand Prix weekends, and managing social media teams are explored. Empowering women in motorsport and the necessity of networking and gaining experience are also highlighted. The conversation concludes with reflections on off-season focus, the scenic beauty of Philip Island, and hot takes for the future of motorsport.