Intro to: Business of Beauty-Kristen Parker Zero Calorie Marketing

Kristen's journey in the beauty market is interesting, with a background in working for major companies (KF Beauty, Space NK, and more) in both the UK and Australia. She discusses her experiences, professional path, and top tips for enhancing your social media presence on the podcast.

Working in social media is not for the faint of heart. Kristen discusses the difficulties she has had in keeping up with the industry's quick pace. You will learn how to stay loyal to your principles, accept different points of view, control your tone, and be selective in your communications.

Kristen also discussed how she gauges audience sentiment through social listening, focus groups, and polls. Create a social media crisis plan to respond to unfavourable feedback effectively.

You will also learn about how she deals with Trolls! Yes some marketing managers have to deal with them on a daily basis. 

Be sure to listen in to find out more and get an insiders view on what it’s like to be on the other side of a social platform that has millions of followers!

Links below to listen!

Episode on YouTube

Apple Podcast

Spotify



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