Kat Cole, Focus Brands // Leading A $5 Billion Company, International Expansion + Brand Partnerships Creator Lab - interviews with entrepreneurs and startup founders

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Who Is Kat Cole?
 
Kat is one of the most impressive business leaders in America. Fortune magazine named her on their 40 under 40 list & her story is often cited as an example of the “American Dream”.
 
She worked her way up from being a waitress at Hooters aged 17, to an exec at 26 and a president at 31.
 
Today, she’s the president of a parent company doing $4-5bil in sales in 60+ countries, across 6500+ locations.

Their 7 brands including Cinnabon, Carvel & Jamba Juice.
 
In this conversation you’ll learn how she thinks about growth, adapting products to emerging trends, using brand partnerships to grow & the factors that go into expanding internationally.
 
 
Five Things You’ll Learn
Lessons In Leadership – how to establish credibility, even as a young leader, to lead a team through any situation.

Emerging Trends + The Innovation Adoption Curve – how she thinks about adapting to emerging trends for brands like Cinnabon + Jamba Juice. Finding your place on the innovation adoption curve while holding onto where you came from.

Impact of Lockdown On Malls + Airports – how recent events have impacted their 6500+ locations in malls + airports, and where she sees opportunities

International Growth – the factors you should think through when expanding internationally, stories of mistakes made, and examples of situations she navigated in Argentina, Turkey + UAE

Brand Partnerships – controlling your brand when expanding with partners, and when to consider licensing vs franchising vs joint ventures
 
Time Stamps (YouTube)
00:00:00 Preview
00:02:04 Welcome
00:05:01 From Waitress to Vice President of Hooters
00:08:41 Invaluable Lessons In Leadership
00:14:18 “I’m Friendly, But Not Your Friend”
00:16:49 Blending Humility + Confidence
00:20:57 Scale + Revenue of Focus Brands
00:22:12 Case Study: Turning Around Cinnabon
00:29:23 Opportunity = When Your Company Says “No”
00:33:03 Approach To Testing New Products
00:35:10 Adapting to Trends: Jamba + Cinnabon Example
00:42:11 Jamba + The Innovation Adoption Curve
00:48:54 Mall Traffic In 2020
00:51:47 Prediction On Airport Traffic
00:53:22 Increased Search Demand For “Near Me” + “Delivery”
00:54:35 DTC vs Third-Party Delivery Services
00:57:25 International Growth: Hooters in Argentina
01:01:11 Importance of Cultural Context: Turkey Example
01:04:47 International Context – Asking the Right Questions
01:06:29 Factors To Consider When Expanding Internationally
01:12:08 Growing Through Licensing, Franchising + Joint Ventures
01:14:51 Brand Partnerships – Controlling Your Brand
01:17:34 Wrap-Up Thank you to our partner
 
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