36 Min.

Knox Balbastro : #BRANDOVERCOFFEE Conversations with Andrea Arañador-Ferri Brand Over Coffee Conversations with Andrea Arañador-Ferri

    • Marketing

A seasoned advertising creative, Knox Balbastro has done the rounds of working in different agencies and countries to now become a champion of content strategy and social media for e-commerce platforms AliExpress and Alibaba.com. Tune in to our conversation on her experiences of living in China and working on 11.11 Global Shopping Festival. She also shares key trends that brands and businesses could take note of, especially in their efforts to thrive post-pandemic.

A seasoned advertising creative, Knox Balbastro has done the rounds of working in different agencies and countries to now become a champion of content strategy and social media for e-commerce platforms AliExpress and Alibaba.com. Tune in to our conversation on her experiences of living in China and working on 11.11 Global Shopping Festival. She also shares key trends that brands and businesses could take note of, especially in their efforts to thrive post-pandemic.

36 Min.