33 Folgen

Welcome to LabTalks: Season 3!
LabTalks: The Non-Fungible Podcast dives into the dynamic world of advertising and Web3. Join us as we explore everything from the latest Alkimi tech updates to the broader shifts in digital advertising.
Featuring special guests, founders' insights, and educational content, we tackle the industry's biggest questions and trends.

Tune in and be part of the conversation that's shaping the future of advertising in the digital age.

Bads ads broke the internet. Fix it with $ADS.

LabTalks: The Non-Fungible Podcast Alkimi Exchange

    • Nachrichten

Welcome to LabTalks: Season 3!
LabTalks: The Non-Fungible Podcast dives into the dynamic world of advertising and Web3. Join us as we explore everything from the latest Alkimi tech updates to the broader shifts in digital advertising.
Featuring special guests, founders' insights, and educational content, we tackle the industry's biggest questions and trends.

Tune in and be part of the conversation that's shaping the future of advertising in the digital age.

Bads ads broke the internet. Fix it with $ADS.

    Labtalks X Good-Loop: Navigating AdTech Challenges & Sustainability

    Labtalks X Good-Loop: Navigating AdTech Challenges & Sustainability

    Join us for a thought-provoking discussion on the critical challenges facing the AdTech industry and the imperative of sustainability. Explore firsthand experiences from Claire Gleeson-Landry, who brings insights from her tenure at The Guardian and GoodLoop, shedding light on the challenges and inefficiencies within the industry.
    Discover why sustainability must transition from being a trend to becoming a core consideration in decision-making. Gain valuable perspectives on the impending "cookie apocalypse", the push for behavioural change, and the transformative potential of innovative solutions.

    • 58 Min.
    LabTalks X Digitas: SPO, Cookies Replacements and Contextual Targeting

    LabTalks X Digitas: SPO, Cookies Replacements and Contextual Targeting

    This week we were thrilled to be joined by Laurie, Head Of Programmatic at Digitas. Ben and Laurie discussed all things adtech, delving into topics like supply path optimisation (SPO), blockchains influence on the industry and looking to the future where cookies will no longer exist.
    Join Laurie and Ben for their practical insights and thought provoking discussions around the need for innovation within the space!

    • 46 Min.
    LabTalks x THE LAWYER: Trust us he knows EVERYTHING about crypto...

    LabTalks x THE LAWYER: Trust us he knows EVERYTHING about crypto...

    In this insightful discussion, Mark delves into the dynamic world of tech clients, decentralisation, and the future of digital space. From highlighting the challenges and opportunities within the tech industry to offering valuable advice for legal professionals venturing into the web3 space, this episode is packed with actionable insights for anyone interested in the evolving landscape of law and technology.

    • 43 Min.
    LabTalks x Flight3: Trends Shaping Web3, Project Models & Community Building Strategies

    LabTalks x Flight3: Trends Shaping Web3, Project Models & Community Building Strategies

    Join us for a deep dive into the world of blockchain/web3 innovation with CFO of Flight3 & Zebu Live, Jolyon Layard Horsfall, a leading expert in the field.
    In this episode of LabTalks, we explore the latest trends and developments shaping the blockchain/web3 landscape, from project models to community building strategies. Gain valuable insights from industry leaders as they share their perspectives on navigating the blockchain market, selecting promising projects, and driving innovation in Web3.
    Find out more: https://flightstory.com/flight-3/

    • 45 Min.
    LabTalks x Initiative: The Evolving World of Audience Data, What Brands Need to Know

    LabTalks x Initiative: The Evolving World of Audience Data, What Brands Need to Know

    Join us for an insightful discussion with Sherrick Chavda, Group Director Audience & Data Strategy, EMEA at Initiative, around the modern data landscape and its implications for brands' audience understanding.
    We delve into fresh strategies for consumer measurement in an evolving marketplace, preparing for the challenges and opportunities of the near future. An engaging mix of big-picture dynamics and tactical takeaways, centered on data-driven audience intelligence.

    • 51 Min.
    LabTalks: Coca Cola’s Advertising Strategy for 2024

    LabTalks: Coca Cola’s Advertising Strategy for 2024

    In this episode of LabTalks Live, we delve into the revolutionary impact of blockchain technology on advertising and the arts, featuring insights from an industry leader at Coca-Cola, James Trott and our CEO, Ben Putley. Explore how blockchain is transforming digital advertising through enhanced transparency, efficiency and the future of consumer engagement in a decentralised digital ecosystem. Join us for a thought-provoking discussion on the convergence of technology, creativity, and innovation shaping the digital landscape.

    • 54 Min.

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