LinkedIn Strategy for Founders: Evergreen Content & Storytelling | Episode 387

Host Jörn "Joe" Menninger interviews Daniel Alfon on turning LinkedIn into a lead engine. They cover how founders can use a strong profile, evergreen content, and storytelling to build a brand that actually generates business.

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Why this episode matters: LinkedIn is where B2B trust gets built, yet most founders use it badly. Alfon's approach turns a neglected profile into a repeatable source of leads and credibility.

In this episode, we cover:

• Optimising your LinkedIn profile to generate leads
• Using evergreen content that keeps working
• Storytelling to build a personal and company brand
• Daniel Alfon's practical LinkedIn playbook

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