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Join The Tech Cat at The NABSHOW 2017 from The Advanced Advertising Pavilion which brings together leaders sitting at the intersection of content, marketing and technology as they address the new opportunities being created by a constantly changing landscape. Featuring publishers, broadcasters and multiplatform content creators as they look to reach and monetize audiences, technologists who are looking to integrate solutions that deliver value and marketers who want to create a higher ROI.

LIVE FROM NABSHOW 2017 Lori H. Schwartz

    • Gesellschaft und Kultur

Join The Tech Cat at The NABSHOW 2017 from The Advanced Advertising Pavilion which brings together leaders sitting at the intersection of content, marketing and technology as they address the new opportunities being created by a constantly changing landscape. Featuring publishers, broadcasters and multiplatform content creators as they look to reach and monetize audiences, technologists who are looking to integrate solutions that deliver value and marketers who want to create a higher ROI.

    Live From The NABSHOW 2017: Sarah Hill, CEO & Chief Storyteller, StoryUp Studios VR

    Live From The NABSHOW 2017: Sarah Hill, CEO & Chief Storyteller, StoryUp Studios VR

    CEO & Chief Storyteller
    Story Up Studios VR
    We capture reality in Virtual Reality. StoryUP is a VR native media company that invites viewers to step inside the story. Our storytellers use EEG technology to marry words with 360-degree video in a way that creates positive emotion for people in assisted living centers, hospitals, and chemotherapy clinics. Using Virtual Reality, StoryUP seeks to provide hope, educate and inspire. Storytelling is a powerful tool to foster compassion. Combined with 360- degree, 3D video and positional audio, these immersive experiences can transport people to places they might not otherwise be able to visit in person. The world is not flat. It's round! Let's StoryUp™!

    • 14 Min.
    Live From The NABSHOW 2017: Kathleen Schroeter, Fraunhofer-Gesellschaft

    Live From The NABSHOW 2017: Kathleen Schroeter, Fraunhofer-Gesellschaft

    Head of Corporate Communications
    Innovations for the digital future

    At the heart of Fraunhofer Heinrich Hertz Institute’s research work are developments of modern communication networks and multimedia systems. Colleagues develop concepts for innovative information technologies und create new applications for new products in partnership with the industry.

    The core competencies of the Fraunhofer HHI are in the areas of photonic networks und systems, fiber optic sensor systems and video coding and transmission. The research works of the institute are consistently orientated towards its fields of expertise and offer attractive solutions for market and development demands of the present and the future.

    • 13 Min.
    Live From The NABSHOW 2017: Irena Cronin, SpoutVR

    Live From The NABSHOW 2017: Irena Cronin, SpoutVR

    Irena Cronin, President and CEO, SpoutVR
    Strategic Finance and Marketing Services for VR and AR Companies.

    • 17 Min.
    Live From The NABSHOW 2017: Jeanette Depatie, StoryTech Partner, Propeller Head Media

    Live From The NABSHOW 2017: Jeanette Depatie, StoryTech Partner, Propeller Head Media

    For over two decades Jeanette DePatie has served as a pioneer in marketing, interactive technology and content development. She has put her considerable expertise to work in communications at all levels from helping an executive team at a Monsanto subsidiary roll out an international product launch, to helping small children learn about the human body in a set-top game for the latest Magic School Bus® DVD.

    One of Jeanette's greatest strengths is finding a way to take very complex stuff, be it a science concept, a patent application or a technical specification, boiling it down to its simplest form, and making it understandable to everybody. In her work as a "professional explainer" Jeanette has raised millions in venture capital, launched innumerable software products, applied for patents, and built extraordinary teams who have developed really, really cool stuff. She frequently serves as the translator/glue among the engineering, creative, marketing and business people on the team.

    Jeanette DePatie has been involved in some exciting recent projects, writing and producing the content for the NAB Show Floor Mobile Tour App, executive producing the iOS Dance To It App, producing a technology/art demo with Intel’s Creator’s Project and Vice Magazine for Coachella, writing a best selling book and producing literally hundreds of hours of LIVE streamed content.

    • 12 Min.
    Live From The NABSHOW 2017: Gabe Greenberg, Gabbcon

    Live From The NABSHOW 2017: Gabe Greenberg, Gabbcon

    Gabe Greenberg, CEO, Co-Founder, GABBCON

    All media will be transacted digitally in the future and most will be ‘audience based buying’ in the very near future. GABBCON is challenging the status quo. We have gathered a group of leaders from across the industry to develop a working glossary for audience buying and technical standards for emerging digital channels including TV, OTT, DOOH and Audio.

    As the media and adtech community race to audience based buying, GABBCON, Global Audience Based Buying Conference, will provide education, consulting, standards and content on the topics of audience buying, addressable TV, advanced TV, measurement and premium video, DOOH, Audio, display and mobile.

    Please attend one of our upcoming events and join the conversation about audience based buying or contact us about bespoke events or consulting services on the topics of audience based buying in TV, video, audio, DOOH, programmatic TV, and addressable TV.

    We will help help your organization lead and challenge yourselves to be better.

    • 12 Min.
    Live From NABSHOW 2017 : Danilo Maura, VP Strategy Loot Interactive

    Live From NABSHOW 2017 : Danilo Maura, VP Strategy Loot Interactive

    Danilo Maura, Co-founder, VP Strategy, Business Development & VR Creative Services
    LOOT Interactive, LLC

    VR Evangelist. Driven, dynamic leader who inspires teams to deliver high-quality, innovative entertainment products. Multi-project, multi-discipline director who develops customer-focused strategic plans, forward-thinking product visions, practical production processes, and the high-performance teams to deliver them. Highly-experienced manager and mentor who invests in people to deliver the best results.

    Nine years of experience on releasing gaming and video streaming products for PlayStation. My team has released seven games, eleven highly rated video streaming applications on XBOX ONE, PS4, PS3, Vita and Smart TVs, two mobile games on Android & iOS, in addition to 400+ Virtual Goods released on PlayStation®3 Home since 2008.

    Responsible for selecting staff, tools and machines. Definition of production vision, development timeline, sales forecast, marketing strategy, publishing and P&L reports.

    • 11 Min.

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