25 min
Major Transportation App Applies Incrementality to UA Campaigns - Antoine Lamy (Raive) Apptivate: App Marketing Explained
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- Marketing
Uber was one of the first mobile app giants to quickly place value on incrementality in performance marketing. In this episode, today’s mobile marketing guest shares his experience working at Uber and applying incrementality to user acquisition campaigns on channels like Facebook.
Uber was one of the first mobile app giants to quickly place value on incrementality in performance marketing. In this episode, today’s mobile marketing guest shares his experience working at Uber and applying incrementality to user acquisition campaigns on channels like Facebook.
25 min