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Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices in the Marketing Week Podcast.

Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

Marketing Week Marketing Week

    • Wirtschaft

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices in the Marketing Week Podcast.

Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

    Marketing Week Explores: B2B marketing and M&S’s ‘This is not just food’

    Marketing Week Explores: B2B marketing and M&S’s ‘This is not just food’

    In this month's edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, acting features editor Charlotte Rogers and features writer Matt Barker discuss how B2B marketers are winning the battle for hearts and minds.

    They are joined by vice-president of marketing at B2B fintech brand Tide, George Schmidt, who shares his thoughts on the importance of emotion in business marketing and why the boundaries between B2B and B2C are blurring.

    Plus, Matt Barker gets the inside story on the launch of M&S’s iconic ‘This is not just food’ campaign from 2006 with former director of marketing communications, Jude Bridge.

    • 19 Min.
    Marketing Week Meets... Linda Boff

    Marketing Week Meets... Linda Boff

    Linda Boff is one of the best known marketers in the world.

    As GE’s chief marketing and communications officer, she oversees marketing, corporate communications, brand, content, digital, and sponsorships at one of the biggest and best known companies in the world. Following stints in senior positions at Porter Novelli, the American Museum of Natural History, Citigroup and NBC she joined GE in 2004 as leader of employer marketing before taking up her current role in 2015. In this wide-ranging interview she discusses :
    • How she balances her numerous responsibilities
    • What B2C marketers can learn from B2B
    • Why her B2B marketing job is “sexy as hell”
    • The importance of digital and avoiding “shiny new things”
    • The importance of curiosity in career decisions

    • 45 Min.
    Marketing Week Explores: Why marketing needs to seize the moment to reclaim its confidence

    Marketing Week Explores: Why marketing needs to seize the moment to reclaim its confidence

    In this month's edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, acting features editor Charlotte Rogers and features writer Matt Barker discuss why now is the time to change the conversation around confidence in marketing.

    They are joined by CEO and founder of online mortgage broker Habito, Daniel Hegarty, and the startup's CMO Abba Newbery. Reflecting on recent research from Deloitte analysing the relationship between CMOs and the rest of the C-suite, Hegarty and Newbery discuss how they do things differently at Habito and why marketers need to kickstart their confidence.

    • 24 Min.
    Marketing Week Meets... Aline Santos Farh

    Marketing Week Meets... Aline Santos Farh

    Aline Santos Farhat is one of the most famous marketers in the world. Spending almost her entire career at Unilever, she has risen through the ranks to become executive vice-president for global marketing, overseeing marketing capability and corporate brand.

    She is also the company’s chief diversity and inclusion officer, a platform she has used to attempt to rid advertising of gender stereotyping. In this frank interview, she discusses:

    • What an early entrepreneurial endeavour taught her about work-life balance
    • How to cope with the increasing demand for specialist knowledge
    • Why face-to-face contact is key to customer insight
    • Why diversity is the “mother of creativity”

    • 43 Min.
    Marketing Week Explores: 2020 Career and Salary Survey special

    Marketing Week Explores: 2020 Career and Salary Survey special

    In this edition of Marketing Week Explores, hosted by reporter Molly Fleming, Marketing Week editor Russell Parsons and acting features editor Charlotte Rogers reflect on the lack of diversity in marketing exposed by the 2020 Career and Salary Survey and discuss what change is needed to redress the balance.

    They are joined by global director of corporate reputation and brand governance at Aviva, Raj Kumar, and former Guardian News and Media marketing director, Sonia Sudhakar, who talk openly about inclusion, the responsibility of being a role model and what can be done to welcome more young people from diverse backgrounds into marketing.

    • 17 Min.
    Marketing Week Meets... McDonald's UK CMO Gareth Helm

    Marketing Week Meets... McDonald's UK CMO Gareth Helm

    Gareth Helm is one of the UK’s most experienced and respected marketers. After ditching a career as a chemist, he started his marketing journey at Unilever before going on to hold senior positions at some of the UK’s best known brands including Innocent and Moneysupermarket. He now has one of the biggest jobs in UK marketing – CMO of McDonald’s.
    In this wide-ranging interview Helm discusses:
    • His passion for marketing, and understanding customers
    • Why making money from the present and not the future is a road to nowhere
    • The importance of continuous learning
    • The virtues of horizontal career moves
    • Why getting stakeholder engagement is key to influence and impact

    • 26 Min.

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