3 Folgen

If marketing is viewed as the best way to satisfy the desires and needs of consumers, this area is focused on providing students, through different courses, with the theoretical and practical knowledge needed to master the different aspects of marketing in different environments and sectors.
In order to achieve this the marketing faculty comprises professors from different areas of the academic and corporate world. Teaching is based on the use of marketing tools, the study of real-life cases, and work on up-to-the minute issues, all this while fostering teamwork and nurturing communication and persuasion skills.

Marketing IE Business School / IE University

    • Wirtschaft

If marketing is viewed as the best way to satisfy the desires and needs of consumers, this area is focused on providing students, through different courses, with the theoretical and practical knowledge needed to master the different aspects of marketing in different environments and sectors.
In order to achieve this the marketing faculty comprises professors from different areas of the academic and corporate world. Teaching is based on the use of marketing tools, the study of real-life cases, and work on up-to-the minute issues, all this while fostering teamwork and nurturing communication and persuasion skills.

    • video
    Marketing Management 03: City Marketing

    Marketing Management 03: City Marketing

    Gildo Seisdedos, marketing professor, discusses the topic of City Marketing and how marketing tools and management techniques are used by promote and plan urban spaces.

    • 5 Min.
    • video
    Marketing Management 02: What is your customer worth?

    Marketing Management 02: What is your customer worth?

    Customers, as important intangible assets of a firm, should be valued and managed. Although researchers have recently placed greater emphasis on customer relationships and customer lifetime value, these concepts have had limited impact on the business and investment community. This is due to a need for extensive data and complex modeling. Martin Boehm will address this issue and explain how to use publicly available information and a simple formula to estimate the lifetime value of a customer.

    • 8 Min.
    • video
    Marketing Management 01: Digital Marketing Tools

    Marketing Management 01: Digital Marketing Tools

    Manuel Alonso Coto explains the main concepts of Digital Marketing Tools.

    • 23 Min.

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