240 Folgen
#MediaSnack Podcast ID Comms
-
- Kunst
Welcome to ID Comms #MediaSnack, a weekly series looking at the big trends and issues in the global media industry. Our aim is to help ambitious advertisers navigate the complexities of the changing media landscape. Each week we will give you a tasty, bite size tour of some of the most interesting stories, letting you know just what you need to know and providing our expert perspective where we can. We’ll also give you some of the inside gossip, word on the street and the upcoming things we see will be the big stories for the week ahead. Please subscribe to be updated with new content and leave your questions, we will respond to them in future episodes. ID Comms #MediaSnack - Get your fill each Friday, in just enough time it takes to eat a sandwich. Enjoy! About ID Comms:ID Comms is the award-winning growth consultancy specializing in media and advertising. Founded in 2009, ID Comms is a trusted media partner to the world's leading advertisers, helping them to navigate the complexities of the changing media landscape.Media is a very powerful lever for growth for brands, but the landscape is complicated, cluttered and confusing. Making sense of this and knowing what to focus on is a challenge for marketers.It comes down to having the right knowledge to make decisions with confidence and the right controls to implement them, and that's what we do.We provide clarity in this complex landscape by empowering our clients with the knowledge they need to take the right decisions and we provide the data and tools to give them more control over their media performance.Find more at www.idcomms.com
-
#MediaSnack MEETS: Brad Moranchek, Senior Director of Global Media at Kimberly-Clark
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Brad Moranchek, Senior Director of Global Media at Kimberly-Clark
Find out:
- What is Brad's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!
You can find Brad here: linkedin.com/in/brad-moranchek-a4110818
-----
#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com -
#MediaSnack MEETS: Lauren Hanrahan, CEO of Zenith US
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith.
Listen to find more about:
- Lauren's experience in the industry and what is she most proud of professionally
- What she sees are the industry's biggest challenges and how we might address them
- What does she do to unwind and recharge?
- Plus best industry leadership tips and more!
You can find Lauren here.
-----
#MediaSnack Meets is an interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com -
Episode 237: Unlocking $22B Waste - Kimberly Clark & ANA Join #MediaSnack LIVE!
Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency Study
The ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers.
The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.”
The report outlines 12 categories with detailed findings and provides recommendations for improvement across all 12. It has been described as a 'playbook for advertisers wanting to understand and improve results in programmatic'.
With all this insight, the challenge for advertisers is not what to do (the report provides plenty of guidance), the challenge is to know where to start.
There’s no obvious 'one size fits all' solution. Where your brand needs to focus will undoubtedly look different from other brands.
On this episode of #MediaSnack LIVE, we were joined once again by Bill Duggan from the ANA and were thrilled to welcome special guest Brad Moranchek, Sr. Director of Global Media at Kimberly Clark and one of the brand leaders who participated in the study.
We answered questions advertisers have about the report findings and got a closer look at how this study helped inspire change at Kimberly Clark.
We also gave steps advertisers can take to discover how much of that $22 BILLION pie could be theirs for the taking!
Download the full ANA report for FREE HERE.
At ID Comms, we believe that Brands Deserve Better Media. For more on how we can help your brand get more value from your media investments, visit www.idcomms.com -
Episode 236: Better Agency Pitches = Better Agency Partnerships
Marketers want better agency pitches; ones that are value-creation exercises and where everyone joins together in a race to the top.
Agency CEOs take pitching for new clients very seriously. Some might argue its actually what motivates them more than anything else. Most agency leaders are judged by their ability to grow and the best way to do that of course is to win lots of new clients and so they build big teams and apply big resources to do just that.
Agencies make huge investments in winning new clients, involving many hours of management, finance, strategy, buying and support teams. A lot of the (carbon-intensive) business travel has thankfully been cut from the pitch process, but they can still take a lot of people’s time. Usually, the CEO sees this as the cost of the pitch, but its not wasted, as pitches can have a momentum effect in the agency; they bring diverse teams together to solve problems, they build relationships, trust and positivity, no matter what the end result.
Poor feedback leaves agency leaders frustrated and a little embarrassed; they have no words of encouragement for their tired teams, they have no awareness of where they left gaps and they have no idea how to do things differently in the future. This is a failure of a pitch process for everyone.
Better Pitches = Better Partnerships!
On this episode of #MediaSnack LIVE, we explore some key questions around the future of the creative and media agency pitch.
Featuring guest speakers from leading trade associations, agency leadership and major advertisers:
Matt Kasindorf -- SVP, Business Intelligence & Insight at the 4A'sNicholas Louisson -- Director of Agency Services at ISBAGreg Wright -- SVP, Brand & Media at the ANA
We give listeners some tips on improving the pitch experience for all.
At ID Comms, we believe that Brands Deserve Better Media. 📈
Find out more at www.idcomms.com -
#MediaSnack MEETS: Brian O'Kelley, CEO and Co-Founder of Scope3
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Brian O'Kelley, CEO and Co-Founder of Scope3
Find out:
- What is Brian's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!
You can find Brian here: linkedin.com/in/brianokelley
-----
#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com -
#MediaSnack MEETS: Florian Adamski, Global CEO of Omnicom Media Group
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Florian Adamski, Global CEO of Omnicom Media Group.
Find out:
- What is Florian's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!
You can find Florian here.
-----
#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for listening, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com