Mobile Growth Nightmares Podcast Mobile Growth Nightmares Podcast

This episode of the Mobile Growth Nightmares podcast was recorded live at the 2023 ASO Conference in Berlin. With hosts Andy Carvell and Gessica Bicego, Luke Costley-White, Head of Acquisition at Project A Ventures joined to share his app growth nightmares and learnings.

In this special live edition of the Mobile Growth Nightmares podcast, recorded at the App Promotion Summit in Berlin, Phiture's co-founder Andy Carvell and Paired’s CMO Gessica Bicego are joined by Anna Gyuris, Paid Content Lead at Blinkist, and Eva Hoefer, CBO of KptnCook.

Mentioned in the podcast: https://www.pocketgamer.biz/comment-and-opinion/80248/screams-on-screens-the-unrealised-potential-of-horror-in-mobile-gaming/

This edition’s guest is a big hitter in the mobile growth space; ad tech space veteran and Incrmntal CEO Maor Sadra.

To kick things off, Maor shares rich insights into the mobile attribution space which could be a whole episode in itself, as well as his own mobile growth nightmare.

This edition’s nightmare is so frightening that it changed how Maor’s then company did things forever. Actually, it might just be our scariest mobile growth nightmare yet, but some good came of it - it was a direct inspiration for the foundation of Incrmntal.

As ever, the podcast is with our fabulous hosts, Phiture co-founder Andy Carvell, and Paired CMO Gessica Bicego.

Behind every success, there are multiple mistakes. In this live podcast recording session, Paired CMO Gessica Bicego and Phiture co-founder Andy Carvell chat with special guest Luca Stefanutti, head of growth at Runtastic (Adidas Running and Adidas Training apps) and hear about his Mobile Growth Nightmares and what he’s learned from them.

In the latest episode, Gessica and Andy were joined by Claire Rozain from Gameloft.