In episode sixty four of the Glow Journal podcast, host Gemma Watts talks to the founder and CEO of KORA Organics, Miranda Kerr.
Miranda Kerr is a household name, so while an introduction may seem redundant, there was so much about her that came up in our conversation that added yet another layer to what was already a really incredible founder story.
Miranda says that she has always treated every job as though it may be her last, even to this day- an attitude I found so refreshing from one of, quite literally, the most successful supermodels on the planet. It’s that attitude that saw Miranda put almost all of her money made from modelling into savings, so that when she eventually started her own business, she was able to self-fund.
It was in 2006 that Miranda Kerr became the very first Australian to sign a contract with Victoria’s Secret, and it was in that same year that she began thinking about and subsequently planning the launch of KORA Organics. She launched the brand in 2009, when she was just 26, and today, 12 years on, she still owns 95% of the business.
Miranda tells me that, despite being frequently approached by external investors, she intends to remain in her current position to nsure the brand doesn’t lose its integrity, and continues to reinvest in the brand rather than drawing from it- a brand that is now stocked in over 200 countries.
In this conversation, Miranda shares some lessons learned during the Dolly Magazine model search, why we may have her grandmother to thank for the entire KORA line, and why the brand’s latest launch has caused Katy Perry to throw out all her other moisturisers.
You can read this interview now at glowjournal.com
Follow Miranda Kerr on Instagram at @mirandakerr
Follow KORA on Instagram at @koraorganics
Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at firstname.lastname@example.org
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