99 episodes

Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.

More Cheese Less Whiskers Dean Jackson

    • Marketing

Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.

    Ep209: Aaron Lester

    Ep209: Aaron Lester

    Today on the More Cheese Less Whiskers podcast, we're talking with Aaron Lester, all the way from the Philippines.
    Aaron helps personal trainers who work with people virtually, and one of the things we had a great conversation about is the idea of building your prototype.
    In order to scale something, you have to have a proof element and what I call the scale ready algorithm.
    So much of the frustration I see people experience with scaling is that they haven't taken the time to get things scale ready, and often that's about just investing time and energy in figuring out your protocol. Figuring out the best things that works for one of your ideal audience.
    Whoever you choose as a target market, it's about getting the core right, and then being able to scale from there.
    Once you get something scale ready, you may find it could be even centrally managed, and you could offer an entirely different service where you just deliver the result to people who just want to be personal trainers, or chiropractors or coaches or dentists, and don't want to be marketers or technicians.
    So much opportunity stems from your ability to crack this idea of getting the scale ready algorithm, and this episode is great to start thinking in that way.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 1 min
    Ep208: The Self Milking Cow pt3

    Ep208: The Self Milking Cow pt3

    Today on the More Cheese Less Whiskers podcast, I'm going to share the last of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow.
    It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book 'Who Not How' and this concept was the genesis of that idea. So it's a great time to listen to the behind-the-scenes thinking that evolved to their big concept.
    If you haven’t listened to the first part of the series, I'd recommend going back to the last episode, but more importantly, go get a copy of Who Not How. It truly is a revolutionary book that will make a big difference in your life.
    You've heard me talk a lot about this idea of being the cow and not succumbing to the temptation to be the self milking cow, trying to do it all yourself. Well, this is the framework and the philosophy that gets you there.
    It's a great time of year to contemplate going into 2021 with a real Who Not How plan to multiply your efforts in the coming years. daily routines and a lot of really cool stuff. There is great information here that I think you will find valuable.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 5 min
    Ep207: The Self Milking Cow pt2

    Ep207: The Self Milking Cow pt2

    Today on the More Cheese Less Whiskers podcast, I'm going to share part 2 of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow.
    It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book 'Who Not How' and this concept was the genesis of that idea. So it's a great time to listen to the behind-the-scenes thinking that evolved to their big concept.
    If you haven’t listened to the first part of the series, I'd recommend going back to the last episode, but more importantly, go get a copy of Who Not How. It truly is a revolutionary book that will make a big difference in your life.
    You've heard me talk a lot about this idea of being the cow and not succumbing to the temptation to be the self milking cow, trying to do it all yourself. Well, this is the framework and the philosophy that gets you there.
    It's a great time of year to contemplate going into 2021 with a real Who Not How plan to multiply your efforts in the coming years. daily routines and a lot of really cool stuff. There is great information here that I think you will find valuable.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 10 min
    Ep206: The Self Milking Cow pt1

    Ep206: The Self Milking Cow pt1

    Today on the More Cheese Less Whiskers podcast, I'm going to share part 1 of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow.
    It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book 'Who Not How' and this concept was the genesis of that idea. So it's a great time to listen to the behind-the-scenes thinking that evolved to their big concept.
    Over the next two weeks, I'll share the other parts of this series, and what I'd recommend is that you listen to all of these, but more importantly, go get a copy of Who Not How. It truly is a revolutionary book that will make a big difference in your life.
    You've heard me talk a lot about this idea of being the cow and not succumbing to the temptation to be the self milking cow, trying to do it all yourself. Well, this is the framework and the philosophy that gets you there.
    It's a great time of year to contemplate going into 2021 with a real Who Not How plan to multiply your efforts in the coming years.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 6 min
    Ep205: Gary Klaben

    Ep205: Gary Klaben

    Today on the More Cheese Less Whiskers podcast, we're talking with Gary Klaben, and Gary is a financial advisor from Chicago.
    Gary has a really great program of videos and education that employers can offer as a benefit to their employees, giving them access to real financial advice when they need it.
    He's put a lot into creating an app that provides all of these videos to employees to help them get educational advice on practical things like what to do when they're going to buy a car, or when they're going to buy a house, or how to think about money. Things they wouldn't necessarily have access to otherwise.
    What he's really doing is helping provide a sense of financial wellbeing for employees of large employers.
    So, one of the things we talked about was how to get this word out, and towards the end of the call, we really came up with the idea of ideas, which is identifying potential clients for this service, and how do we get the message in front of them.
    This is a great episode and will really help you think about who benefits from your service.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 11 min
    Ep204: Rene Floyd

    Ep204: Rene Floyd

    Today on the More Cheese Less Whiskers podcast, we're talking with Rene Floyd from Perris, California, and Rene has a wonderful business helping people make their beautiful, curly, wavy hair look even better.
    Rene's a retired hairstylist who's developed her own products and methods to help people, and I love her single target market focus. She's got great products, and she has a great business, so we talked about overlaying the idea of a before, during, and after unit on to what she's doing, and found that a lot of her business is actually in the after unit.
    That's really where a business like this is.
    When you have a business where you solve an ongoing problem or provide an ongoing solution for someone, and you create an experience they love, they have an opportunity to come back again and again and again.
    That's your great opportunity to build an amazing business.
    We ended by talking about the before unit, acquiring brand new business and thinking about how much you would cheerfully pay to develop a new customer, and we had a great little breakdown of how to think about business in that way.
    This is a great episode, especially if your business had the opportunity to build relationships with clients in this way.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 3 min

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