More income, less effort The Happy Pricing Podcast

Jim Ralley helps with the design and strategy of learning experiences for NGOs, governments and corporate clients. Last year he tried to find the right balance between work, parenting and time for himself… and failed.
This year will be different. He has a solid plan. He has the support of his family, colleagues, and clients and a strong desire not to get into that situation again.
He says that "to be a good parent and partner, I have to find work that doesn't exhaust me, and that I don't mentally take home with me."
His aim is to work less which means having to raise his prices.
On this episode, Carlos and Ben hear about how Jim has accomplished this (by nearly tripling his daily rate) and what more he can do by pricing his work differently.
If you're in a position where you need to change the way you work so you can give space to other important things in your life then you'll get something from this conversation.
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