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MVP Interactive is a consumer engagement technology company that enhances brand experiences through custom software, product design and social media.

MVP Interactive Podcast MVP Interactive

    • Technologie

MVP Interactive is a consumer engagement technology company that enhances brand experiences through custom software, product design and social media.

    Podcast: The Art of Fan Engagement with Seattle Sounders FC's Joe Legaz

    Podcast: The Art of Fan Engagement with Seattle Sounders FC's Joe Legaz

    Podcast: The Art of Fan Engagement with Seattle Sounders FC's Joe Legaz

    This episode of the MVP Interactive podcast, hosted by James Giglio, CEO of MVP Interactive, features a comprehensive interview with Joe Legaz, the Director of Game Presentation and Live Experience at Seattle Sounders FC. Joe discusses his extensive career spanning over 15 years in the sports industry, starting from his teenage years with the Seattle Mariners and leading to significant roles with major sports brands, including the LA Clippers, Adidas, the San Francisco Giants, and the 49ers.

    Legaz shares his insights on fan engagement, experiential marketing, and the integration of technology in sports. He emphasizes the importance of creating memorable experiences for fans and discusses the challenges and opportunities of marketing across different sports. The episode also explores Joe's strategic moves throughout his career to diversify his skills, his approach to brand partnerships, and the impactful role of communities around sports teams. Additionally, Joe offers his perspective on adapting to industry changes, leveraging technology to enhance fan experiences, and the evolving landscape of sports marketing.

    01:35 Joe's Journey in the Sports Industry
    02:29 Breaking into the Sports Industry: Challenges and Opportunities
    05:49 Joe's Career Highlights and Achievements
    07:18 Transitioning to Different Roles and Industries
    08:25 Returning to Sports: Joining Seattle Sounders FC
    09:05 Reflections on Early Career and Internship Opportunities
    23:05 The Role of Strategic Brand Partnerships in Marketing
    26:07 Creating Memorable Experiences for Sports Fans
    29:42 The Power of Connection and Information Exchange
    30:00 The Nuances of Different Sports Properties
    33:02 The Impact of Sports Culture on Business Operations
    36:54 The Evolution of Game Day Presentation and Marketing
    44:02 The Role of Community in Sports Teams
    49:09 The Future of Sports Marketing and Entertainment
    51:02 Closing Remarks and Contact Information

    • 41 Min.
    Podcast: Exploring Sports Innovation with Jay Vickers at UNLV

    Podcast: Exploring Sports Innovation with Jay Vickers at UNLV

    In this episode of the MVP Interactive Podcast, host James Giglio engages in a compelling conversation with Jay Vickers, the Chief Operating Officer of the Sports and Innovation Institute at UNLV. The episode delves into Jay's remarkable journey, tracing his steps from a student athlete at Notre Dame to his current role as a professional in athletic administration. Throughout the discussion, the pivotal role of education and hands-on experience in shaping Jay's career becomes evident.

    A significant portion of the podcast is dedicated to exploring the inception and mission of UNLV's Sports Innovation Institute, which was established in 2018 with crucial support from the Governor's Office of Economic Development. The institute's vision is to seamlessly integrate sports research, education, innovation, and economic development. Jay emphasizes the institute's commitment to showcasing the intrinsic connection between sports, society, and personal health.

    Listeners gain insights into the institute's noteworthy contributions to workforce development and its role in enhancing the impact of sports teams on the Las Vegas community. Jay sheds light on the unique opportunities that arise from being situated in a city that hosts large-scale sports and entertainment events. Additionally, he provides a glimpse into the institute's future projects, including the omni-channel sports, entertainment, and innovation conference (CECON).

    The podcast concludes with Jay reflecting on Las Vegas's evolution into a global sports city. The episode not only offers a captivating account of Jay Vickers' personal and professional journey but also provides a comprehensive overview of the Sports Innovation Institute's mission, initiatives, and future endeavors.

    00:00 Introduction and Welcome
    01:04 Special Guest Introduction: Jay Vickers
    02:13 Jay Vickers' Journey from Notre Dame to UNLV
    04:09 Career Transition into College Athletics
    05:42 The Impact of Sports on Personal and Professional Development
    06:37 Choosing Notre Dame over Florida State
    08:48 The Birth of the Sports Innovation Institute at UNLV
    10:10 The Role and Impact of the Sports Innovation Institute
    13:13 The Future of the Sports Innovation Institute
    22:47 The Impact of Sports Teams on Las Vegas
    29:25 The Success of the Super Bowl in Las Vegas
    34:52 The Potential of Major League Baseball in Las Vegas
    37:48 Conclusion and Contact Information

    • 41 Min.
    Podcast: Brandy Thigpen, VP Events Marketing of City National Bank

    Podcast: Brandy Thigpen, VP Events Marketing of City National Bank

    To kick-off our 2024 Live Podcast Series, Brandy Thigpen, Vice President, Events Marketing for City National Bank will join James Giglio, CEO and Founder of MVP Interactive. Brandy brings more than 20 years of experience in hospitality focusing on sports and entertainment. In her previous role as Director, Client Services for the Los Angeles Tourism & Convention Board, Brandy specialized in managing logistics for conventions and mega sporting events like the 2017 NHL All-Star Game, 2022 Super Bowl, 2022 MLB All-Star Game, and much more. Brandy was also instrumental in the bid process for Los Angeles to secure the 2026 World Cup and 2028 Olympic and Paralympic Games.

    • 43 Min.
    Podcast: Djorn Buchholz, National Soccer Hall of Fame

    Podcast: Djorn Buchholz, National Soccer Hall of Fame

    Djorn Buchholz, Executive Director of the National Soccer Hall of Fame joined our podcast to discuss the latest in marketing, promotions, operations, communications, sponsorship, partnerships, and a whole lot more in US soccer.

    Djorn Buchholz has spent the last 20+ years in upper management of professional soccer in all areas from marketing, operations, administration, communications, customer experience, promotions, sponsorship and partnerships, media relations, public relations, sales, general management, as well as CEO for the 2011 championship winning and 2012 runner-up North American Soccer League team, the Minnesota Stars FC/Minnesota United, Director of Fan Experience for the 2013 Major League Soccer Champions Sporting KC, President of Louisville City FC of the United Soccer Leagues, Chief Commercial Officer for the Austin Aztex of the USL, Venue Operations Manager for the 2016 Copa America Centenario at NRG Stadium in Houston, Venue Manager for 2017 CONCACAF Gold Cup at the Alamodome in San Antonio, Venue Manager for 2019 Gold Cup at NRG Stadium in Houston, Venue Manager for 2021 Gold Cup at AT&T Stadium and the Cotton Bowl in Dallas, as Owner/President of Djorn, S.O.S., a company which has provided emergency and traditional soccer operational needs to high-level matches and professional soccer clubs, and as Executive Director of the new National Soccer Hall of Fame.

    • 38 Min.
    PODCAST: Ryan Chenault, VP of Marketing, Columbus Blue Jackets

    PODCAST: Ryan Chenault, VP of Marketing, Columbus Blue Jackets

    Tune in, as Ryan Chenault, VP of Marketing for the Columbus Blue Jackets discusses all things fan experience, technology, and the launch of the Fan Zone with James Giglio, CEO, MVP Interactive.

    • 33 Min.
    Podcast - Tyler Stewart with Warner Bros. Discovery, Sports

    Podcast - Tyler Stewart with Warner Bros. Discovery, Sports

    Tyler Stewart, VP, Brand + Experience for Warner Bros. Discovery, Sports is a creative executive with a long history in the sports, entertainment & media industries. At WBD Sports, he oversees brand and experience for the WBD Sports portfolio of brands including the likes of Bleacher Report and House of Highlights. Some areas of focus include: brand marketing, experiential, merchandising & e-commerce, and Web3 Innovation among others.

    • 36 Min.

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