49 Min.
Nancy Etcoff: Born to Adorn - Why We Desire, Display an Design Premsela Lectures
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- Design
The eminent US cognitive scientist Nancy Etcoff talked about a unique human activity, to dress, in the 2010 Premsela Lecture, "Born to Adorn", on 26 May at the Royal Institute for the Tropics in Amsterdam. Etcoff asks why we have been doing this since the beginning of human memory. Grooming and adornment increase an individual's attractiveness but also constitute clear sexual signals. Clothing turns the human body into a "supernormal stimulus", sending an exaggerated, provocative signal that out-does the natural original. Adornment and clothing contribute to a fruitful life, you might say. And we can speak of an evolutionary process from people having sex to ideas having sex.
The eminent US cognitive scientist Nancy Etcoff talked about a unique human activity, to dress, in the 2010 Premsela Lecture, "Born to Adorn", on 26 May at the Royal Institute for the Tropics in Amsterdam. Etcoff asks why we have been doing this since the beginning of human memory. Grooming and adornment increase an individual's attractiveness but also constitute clear sexual signals. Clothing turns the human body into a "supernormal stimulus", sending an exaggerated, provocative signal that out-does the natural original. Adornment and clothing contribute to a fruitful life, you might say. And we can speak of an evolutionary process from people having sex to ideas having sex.
49 Min.