Off the Record – Conversations on the Creative Landscape Philipp Baumgaertel — Co-founder and CEO of Cherrydeck

Are you ready to dive into inspiring conversations about the creative landscape? From entrepreneurs to marketers, our host Philipp Baumgaertel sat down to get the scoop on the path to success. Listen to a sneak preview and don't forget to subscribe!

Keep an eye out on the Cherrydeck blog (https://blog.cherrydeck.com/), to read more information about our upcoming guests!

Host: Philipp Baumgaertel (@philippb_ok)
Music: Era Beats (@era_beats93)

"I just keep pushing and I don't take no for an answer". Graphic designer and renowned artist Alex Proba sat down with us and shared her artistic journey, seeking to inspire potential artists who don’t know how to get started. Growing up in a family of doctors, Alex initially thought that she would take on a career in dentistry. However, just as she was about to attend dental school, she realized this is not where her interests lie. Aiming to study graphic design and interior architecture, Alex traveled to her high school host family in Ohio and busted out her portfolio in only two weeks. Flash forward, Alex has worked as an Art Director for brands such as Kickstarter and NIKE and a Design Director for Mother New York. However, after juggling the typical workdays for years, she felt it was now or never to turn her Studio Proba business into her full-time gig. Alex's story is not only one that will inspire you to become your own boss but shows how influential the people around us can be. Enjoy!
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Overview of Episode:
[1:26] The beginning
[12:50] Braving the jump to New York
[27:17] Studio Proba
[32:44] Establishing a name for herself
[37:28] Pushing to make her dream come true
[47:48] Determining who to paint for
[53:31] Dealing with copyright issues
[58:02] Finding inspiration
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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail:
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Read more about Alex's story here: https://cherrydeck.com/blog/2021/03/09/alex-proba/ Host: Philipp Baumgaertel (@philippb_ok Guest: Alex Proboa (@alexproba) of Studio Proba (http://www.studioproba.com/) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck) Website: https://cherrydeck.com/

After speaking with Graphic designer and renowned artist Alex Proba about her artistic journey and how she finds inspiration, we decided to ask her our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Alex replied when we asked her: What do you think all artists should know? (1:40), What do you think every brand should stop doing right now? (4:11), If you could spend a thousand dollars on an art piece, what would it be or who would you buy from? (6:13). Take a look at the artist, Faye Too Good that Alex mentioned here: https://www.fayetoogood.com/.
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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail:
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Read more about Alex's story here: https://cherrydeck.com/blog/2021/03/09/alex-proba/ Host: Philipp Baumgaertel (@philippb_ok Guest: Alex Proboa (@alexproba) of Studio Proba (http://www.studioproba.com/) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck) Website: https://cherrydeck.com/

Max Tolsdorff is the head of marketing at Polestar Germany. However, marketing was not his first choice when stepping into the career world. Having initially started an apprenticeship at the German Sparkasse, he soon realised that the lack of creativity was not for him. With this, he braved the jump to Innsbruck where he could combine his passion for mountain sports with studying Business Economics. Through his studies and the advancement of creative thinking, Max was interested in a career where he could combine the business side with creative solutions. Having worked with the consumer activation marketing department for Red Bull in Austria and California, Max's creative side was still not fulfilled. This led him to apply for the automotive brand, Polestar without any prior experiences in the automobile industry.
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Overview of Episode:
[1:35] Starting off
[8:21] Braving the move to California
[13:41] Head of Marketing at Polestar
[26:28] Being different by design
[44:51] Becoming more creative as a manager
[51:15] What's next for Polestar
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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail:
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Max's story is one for inspiring you to brave the leap and take the next career step, even if it is unexpected. Read more about Max's story here: https://cherrydeck.com/blog/2021/03/11/max-tolsdorff/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Max Tolsdorff @maxtolsdorff), Head of Marketing at Polestar Germany (https://www.polestar.com/) Take a look at Cherrydeck's collaboration with Polestar: https://blog.cherrydeck.com/2020/11/16/polestar-cherrydeck-photography-competition. Polestar Design Community: (@polestardesigncommunity) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck(@cherrydeck). Website: https://cherrydeck.com/

After speaking with Max Tolsdorff about his life and the automotive brand Polestar's marketing strategies, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Max replied when we asked him: What do you think all marketers should know? (1:43), What do you think every brand should stop doing right now? (3:24), If you could spend a thousand dollars on an ad campaign what would you do? (8:00).
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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail:
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Don't forget to listen to Max's first episode and read more about Max's story here: https://cherrydeck.com/blog/2021/03/11/max-tolsdorff/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Max Tolsdorff @maxtolsdorff), Head of Marketing at Polestar Germany (https://www.polestar.com/) Take a look at Cherrydeck's collaboration with Polestar: https://blog.cherrydeck.com/2020/11/16/polestar-cherrydeck-photography-competition. Music: Era Beats @era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck(@cherrydeck). Website: https://cherrydeck.com/

Having initially studied engineering, Arist von Harpe has worked in various industries all over the world. After gaining years of experience when working for companies such as Boston Consulting Group (BCG), AOL, Facelift, and Xing, Arist stunned people when he decided to buy a local newspaper in Hamburg, the Hamburger Morgenpost (MOPO). "Of course, you don't wake up in the morning and say 'Yeah, I want to buy a newspaper', that's not how it was." Arist credits his decision for purchasing the well-known newspaper as a reason to find a business model that he could wholeheartedly support. With the strike of the Coronavirus pandemic, Arist has had to shift some aspects within the company — from the Editor in Chief to the rise of their pop culture presence. To find out how a sale that surprised Hamburg, developed into pop culture, simply listen to the episode.
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Overview of Episode:
[4:13] Buying the MOPO
[11:07] Criticism surrounding the decision
[13:02] The effects of Covid-19
[17:14] Future expectations from the publishing industry
[21:04] Additional editions to the MOPO
[29:10] Pop culture influences through merchandise
[38:15] The success of XING
[44:59] Creative outlook for the MOPO
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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail:
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Read more about Arist's story here: https://cherrydeck.com/blog/2021/03/16/arist-von-harpe/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Arist von Harpe, Publisher of the Hamburger Morgenpost (@hamburgermorgenpost) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com