One Hundred Percent with Marcus Lemonis Wondery

While many of us spent our time in college drinking beer and playing football in the quad Muhga Eltigani built what was essentially a lab in her dorm room. There she concocted fresh new hair products using fruits, vegetables, and oils from her native Sudan to restore natural African American hair. Marcus knows the potential of the niche black hair care industry and wants to help NaturAll grow even more. Grammy-nominated singer and multi-business owner Kandi Burruss joins the conversation to talk about black owned businesses and how you can’t stop for too long to celebrate your success. You have to always be looking ahead to the next milestone. 

Everyone loves a ballsy business move and Marcus is no exception. This week’s guests Erik and Muhammad had high paying jobs at a successful consulting firm, but they decided to bet it all on a business they believed in. They identified a product that hadn’t evolved in looks or technology in almost 50 years and saw a chance to essentially create a new generation of window air conditioners. Marcus has recruited fellow risk-taker Byron Allen, who turned a childhood raised by a single teenaged mom into becoming a global media mogul. He and Marcus counsel the two on keeping clients happy and playing the long game. Marcus is so impressed with July AC he makes them a $2.5 million offer.

Heidi Hertel was just trying to be a good mom, but when her children were told they needed glasses and she realized the lack of styles and sizes available...she jumped into action. Recruiting a digital designer from Pixar and teaching herself all about 3D printing, she created a new digital way to create custom, perfectly fitted glasses. Alongside style icon and TV personality Carson Kressley, Marcus and Heidi discuss new ways of expanding Fitz Frames’ approach to technology and cutting-edge design. Carson even agrees to get in on the designing process, determined to make the kids with glasses the coolest.

If you live anywhere near the DC area you’ve probably stood in line for a veggie based Chaia Taco. With over 3 million tacos sold, owners Bettina and Suzanne have squashed the idea that vegetables don’t belong in a taco attracting even die hard meat lovers to their two restaurants. Marcus sees a business that could explode with the right franchising strategy so he invites Grammy award nominee and Nashville native John Rich to share his restaurant expertise as well as a tacos jingle he comes up with on the fly.

As Marcus likes to say, entrepreneurship is about more than money. It can also solve problems and change the world, like his guest Ryan Frankel is doing. On a sunny morning in 2015, Ryan had bicycled into an intersection in Manhattan just as a driver ran a red light while looking at his phone. Ryan was in the hospital for weeks, and he started to wonder what he could do to stop this from happening again, and his app was born. This App Saves Lives partners with top companies to offer free rewards to safe drivers. Marcus loves the concept and welcomes celebrity host Dr. Oz to help Ryan understand even further how our phone addictions put us in danger and how the app can create custom rewards for each user.

Actress and influencer Cara Santana was living the dream. Her self-named fashion line was selling at Kohl’s stores across the nation and businessmen like Marcus had noticed the brand. But then Covid hit and a little pandemic clause in her contract left herself and her design partner at an impasse. Because Marcus believes that the ability to pivot in life and in business is one of the keys to success, he invited his friend, fashion mega-mogul Nicole Miller, on to share her ups and downs. She has weathered design trends, recessions, and even 9/11, and has some unbelievable stories to share about never giving up.