P4F #001with Lars Schade, Managing Director of Mercateo Group

We talk with Lars Schade about unlocking Network-Effects and driving sustainability in B2B marketplaces. Mercateo is Europe’s largest B2B platform; in this open discussion with Managing Director Lars Schade, we explored how the company unlocks network effects and leverages them to build defensibility against Amazon. Lars also shared with us how he leverages data and product information to give customers the possibility of more sustainable product purchases.