In our current podcast episode, we look at an aspect that doesn't come up so often in our conversations: the closing of a B2B platform. For this, we caught up with Henrik Hahn from Evonik Industries.
Henrik is Chief Digital Officer of the Evonik Group and CEO of Evonik Digital. In his role, he initiated the development of a marketplace in 2017 - an absolute novelty in the very traditional chemical industry. 3 years later, however, the platform is already history.
Why Evonik abandoned the idea, what hurdles Henrik had to deal with, and what he nevertheless learned from this journey into the startup world - that's what he talks about rather frankly with Natalie and Matthias.