Positioning Value Clarity Advantage
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- Wirtschaft
Seven stories with insights on positioning and selling the value of bank solutions to businesses, brought to you by Clarity Advantage. www.clarityadvantage.com
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Positioning Value - Introduction
Introduction by Nick Miller, Clarity Advantage president.
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Do Not Confuse Effort with Results
In which we consider the advantages of presenting ourselves as our benefit rather than our job description or title.
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Earthquake Impact
In which we offer three ways to present your value proposition to clients and prospects.
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Follow the Steps
In which we are reminded that selling value frequently requires us to follow the steps of our clients’ business processes.
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Positioning Personal Value
In which we are reminded that sales representatives need to position their personal value more clearly, even more powerfully, than their company’s value.
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Problem First
In which we emphasize the importance of articulating the value of a solution before introducing the idea of a solution.