PR Futurist Stuart Bruce

This edition of PR Futurist has a few more stories than usual. That's probably an indicator of just how fast things are moving at the moment in communication technology and AI. This is the short version, as we'd curated even more interesting stories (most of those you can see in the Flipboard edition).


What do you think is the most important story we've covered in this issue? Is it that AI is now 82% more persuasive than humans? Or is that AI means either eight million UK jobs are at risk or a £306 billion boost to the economy depending on how the UK handles it?


Or maybe it's that there is now an AI tool that can analyse a video of an interview or presentation to provide feedback and tips for improving it? An AI media trainer?


As always, we'd love to know what you think. And if you spot any interesting news or research that you think should be in the next issue of PR Futurist then let us know.

We're late because of Kate


The breaking news this morning was how the British Royal family has apparently used AI to manipulate a photograph of the Princess of Wales. I've fended off media requests to comment on this despite it covering my specialisms of both AI and crisis communications. I haven't commented as those I've heard commenting are mainly providing meaningless or inaccurate opinion as they don't know enough about what's actually happened.


What does the hive mind of PR Futurist readers think of Kensington Palace's response? Why did it take so long to respond? Is it really plausible that the Princess of Wales was simply having an "experiment with editing"?


Let us know what you think.

We've used Wondercraft.ai to create a three minute summary of the latest PR Futurist newsletter. The script and voices are both AI generated.

In the PR and communications world, timesheets are often derided or treated with fear and contempt. This is wrong and in this podcast we rebut the myths and set out the benefits.

An article from the Purposeful Relations blog on how public relations and communications need to interpret data and can use regression analysis to find a correlation between PR and comms and business impact.

The Future of Corporate Communications 2021 study by Edelman is a treasure trove of insights into the current state of corporate communications and offers many useful and actionable views. In this guest blog post the CommsTech implications are analysed by Tim Bailey, a builder of digital first organisations.