Practice Growth Machine Podcast Troy Cole

Did you know the online leads your practice receives actually come along with additional, valuable info you can use to convert more of your leads into consults?

We call this extra info "Instant Recon," and in today's episode, we go over 5 types of Instant Recon you can start using today to connect with - and book - more of your online leads.

"Do you guys do $250 LASIK?" Price shoppers abound when competitors market based on price. In this "In the Wild" episode, we cover the 2 biggest problems with price shoppers (both related to a lack of education) and what you can do to transform price shoppers into patients of your premium services.

In today's "In the Wild" Episode (out on a walk immediately following a client call), I share the "3 Ps" - 3 simple habits that will help you turn more of your online leads into consults.

In my experience, it can be difficult if not downright impossible to get straight answers from most SEO companies. That’s why on today’s show, I invited my friend and SEO aficionado Jordan Fowler from Moon and Owl Marketing to give me the scoop on medical SEO, including:

- What’s working in Local SEO right now
- How Google treats medical sites and what we need to know about it (they treat your medical site differently than say, your local plumber)
- What questions to ask an SEO to make sure they know their stuff
- The easiest way to keep tabs on your SEO performance in just a few minutes per month
- Common myths about how to measure the success of SEO
- And more…

Get Jordan’s free training video (he created this just for our listeners) at https://moonandowl.com/pgm

"Ask and ye shall receive." "If you don’t ask, the answer is always no."

These are sayings you've heard throughout your whole life. And guess what? They totally apply to your practice and your patients.

So many practices leave money on the table simply by not *asking* a few basic questions to their patients.

So let’s talk about the "Big 3 Asks" in your practice, the big levers to get more patients on your books. If you're not doing these, you aren't capitalizing on the amazing brand you've built and the incredible results you give your patients.

We're talking about a dirty 4-letter word on today's show. Or at least... a word that a lot of people *think* is dirty.

That word - S-E-L-L - Sell.

A lot of folks, particularly in Medicine, find the idea of selling offensive. Of course, you should get money for what you do, but when I talk about selling, I mean as it relates to being a salesperson.

Should you be selling your services? Should the idea of selling even be part of the conversation in your practice? Let's discuss!