Project Fußball | Deutsche Welle DW.COM | Deutsche Welle

In the season four finale, James chats to the CEO of Bundesliga International Robert Klein to find out more about what the DFL (German Football League) is thinking when it comes to Web3 and how it has changed their approach to reaching fans and viewers internationally.

In the penultimate episode of season four, we look at how Web3 has changed sports marketing. James chats to Dr. Yiran Su, an assistant professor of sports marketing at the University of Georgia about her research in this field and the challenges that clubs face in this space.

In episode three, we sit down with Sorare's Chief of Staff Thibaut Predhomme to discuss the company's origin story, relationship with the Bundesliga and plans for the future.

In the second episode of season four, we speak to both club and company. First, James speaks to the man in charge of Web3 at Bundesliga club Wolfsburg. Later, James checks in with Fanzone, a multi-sports NFT platform working with the German national team, Wolfsburg and others.

In season four of Project Fussball, we explore the ever-evolving digital world of the blockchain, NFTs and cryptocurrencies in football. In episode one, DW's Kristie Pladson joins us to explain what all these terms mean. We also hear from investigative reporter Joey D'Urso about his research into how football is involved in this new world.

In the final episode of season three, Werder Bremen chief executive Klaus Filbry joins the show to discuss how the 50+1 rule works in practise in the boardroom at a top German football club. Filbry, who once played for Wigan Athletic, emphasizes the need for a level playing field, but one that must not come at the cost of a rule he believes is the soul of German football.